Cheryl Lawson brings corporate marketing communications, entrepreneurial acumen, and deep social media and event marketing expertise to her clients, colleagues, and students. Cheryl’s own event, the annual SMTULSA Social Business Conference, has put Tulsa on the social media conference map.
A self-proclaimed marketing and event technology geek, Cheryl has been attending CES since 2011 as a blogger. early on, Cheryl focused mainly on event technology, products and services that would assist and inspire other event professionals. In the past few years, Cheryl has added a focus on digital health products for one of her clients. Cheryl’s most popular blog post each year is the list of CES parties.
Before returning to Tulsa, Oklahoma Cheryl served as marketing manager for Fleetwood Enterprises. As marketing manager, Cheryl was in charge of creating the RV division’s digital content. Before Fleetwood, Cheryl was a District Manager for General Motors’ Pontiac Division. During her ten-year career with GM, Cheryl led corporate to dealer communications in several major markets. Cheryl is the founder of social marketing firm Party Aficionado, LLC where she helps small businesses create social marketing strategies and PR plans. In 2010, Cheryl founded Social Media Tulsa the area’s go-to resource for social media influencers, consultants, and live event social media teams.
Cheryl holds a BA from Southern University in Baton Rouge and a MBA from Nova Southeastern University. She is a marketing course developer and adjunct professor for the University of California’s Extension Center where she teaches social media marketing, event marketing, market research, and event sponsorship courses.