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Posted by on Mar 24, 2013 in Blog, Party Aficionado, Slideshare, Social Marketing Strategy, Social Media Tulsa | 0 comments

How to Use Twitter [Infographic] 2.0 with Case Studies

How to Use Twitter [Infographic] 2.0 with Case Studies

Since my first Twitter Tips Infographic went viral, I decided to update the infograhic and the slideshare for my presentation at the 2013 #smtulsa conference. This version has updated tips and a couple of case studies. 1. What happens when a customer Tweets something bad, and 2. how not to piss people off with your Tweets. If you use, please credit Cheryl Lawson and @Partyaficionado

How to use Twitter by Cheryl Lawson

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Posted by on Oct 2, 2011 in Slideshare, Social Marketing Strategy | 0 comments

Social Media 101: BarkWorld Expo @Slideshare

Social Media 101: BarkWorld Expo @Slideshare

I spoke today at BarkWorld Expo in Atlanta.   My session was entitled Social Media 101.  I had a great group of attendees and I think everyone learned a bunch.   Here are my slides from the workshop style session.   BarkWorld Expo is THE pet social media conference covering ALL facets of social media & pet education for the thriving online pet community! This is my second year as a speaker here, and Precious aka @Imajackrussell and I love this conference.

See more photos and updates from the conference via The Adventures of Precious the Dog blog.
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Posted by on Jun 7, 2011 in Slideshare, Social Marketing Strategy | 0 comments

How to use Twitter [Infographic] via @SlideShare

How to use Twitter [Infographic] via @SlideShare

I was very happy to receive this email. “Your presentation How to use Twitter [Infographic] is currently being featured on the SlideShare homepage by our editorial team.
We thank you for this terrific presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everyday.

P.S – Why not blog/twitter this and let the world know about this awesome masterpiece you have created? We have tweeted about this here.”

I have now completed many of the steps listed in Lee Odden’s May 23, 2011 post: 11 ways to promote infographics

Here are the steps I’ve completed:
Create a blog post
Promote the infographic with an article/news release
Highlight the infographic in an email promotion
Pitch relevant industry bloggers and media
Share the infographic with influential users
Submit the infographic
Deconstruct the infographic into a PowerPoint


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Posted by on Feb 5, 2011 in Party Aficionado, PR, Slideshare, Social Media Tulsa | 0 comments

Social Media Tulsa Conference: Why is it Time?

Social Media Tulsa Conference: Why is it Time?

Customer Comments about Social Media Tulsa Networking event and conferenceWe had a wonderful 2011 conference.  Social media thought leaders, internet marketers,  PR specialists,  Mobile pioneers, and Tech enthusiasts all in one place for an afternoon sharing knowledge, sparking ideas, and networking with the best from all walks of life. Very Tulsa centric! If you are interested in attending future social networking events in Tulsa, please log on to    SocialMediaTulsa.org and join the meetup group.
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Posted by on Jan 19, 2011 in Slideshare, Social Marketing Strategy | 2 comments

Should I Friend My Boss on Facebook?

Should I Friend My Boss on Facebook?

The Tulsa Young Professionals asked me to speak at one of their LED (Leadership, Education, Development) series meetings.  The topic was Social Media.
The fun topic was:  “Should I friend my boss on facebook.”

I answered the question with a ‘NO… but.’   I tried to share the concept of social marketing, creating a social media strategy, and the need for personal branding.
On the question of friending your boss, I don’t think you should be obligated to friend or follow anyone.   It may say Facebook, but this is MY space is something I always say about my profile page.
There are so many other options (channels) than Facebook to showcase your expertise and or your passion in life.
Explore social networking and enjoy.

You can click on the speaking link to see what they thought of my preso.
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