I get asked this question all of the time.  Especially as it concerns Twitter and other social media activities for events.

A few years ago, my answer would be something like.. “it depends.”  Fortunately as the social web matures so do the ways we measure the impact of the activity.   One of the tools I used during my most recent conference is Tweetreach.com

The morning following our two day conference, I was able to see that Tweets mentioning #SMTulsa reached over 359,000 people and which users had the most activity.

As an event marketer, I can now share this information with event attendees, sponsors, and partners to show how far a Tweet can go.

What are your favorite social media measuring tools?

This morning’s post from Seth Godin was entitled Episode Markers.

Where you sit and when you leave and how you walked in–they are all markers, ways we space things out.  Don’t forget that as soon as your audience walked into the conference room, they changed. ..Seth Godin

It made me think about Social Media Tulsa Conference 2012 and this tweet from one of our speakers.

Speakers are being more interactive at #SMTulsa.I credit @Partyaficionado for arranging the room. yfrog.com/nw49dhej

— Becky McCray (@BeckyMcCray) March 15, 2012

I had to smile.

Social Media Marketing by Cheryl Lawson.
1. Social Media is about engaging
2. Social Media is about enabling the conversation
3. Social Media marketing requires a strategy just like all marketing
5. Be social, Be human, Explore, Have Fun

I recorded this video as a supplement to my panel appearance at the Tulsa AMA luncheon in January.