Social Media Marketing by Cheryl Lawson.
1. Social Media is about engaging
2. Social Media is about enabling the conversation
3. Social Media marketing requires a strategy just like all marketing
5. Be social, Be human, Explore, Have Fun
I recorded this video as a supplement to my panel appearance at the Tulsa AMA luncheon in January.
When I tell people “My dog tweets”, I get the strangest looks. When I tell them that my dog is @Imajackrussell, chances are they’ve heard of her.
My first children’s book, “The Adventures of Precious the Dog: Precious and Lizie Play Hide and ” was born out of a funny encounter between my Jack Russell Terrier and a lizard.
Using Twitter and social media enriched news releases, I’ve been able to create a following, a great customer base, and opportunities to have my books in the hands of people who adore my dog and love sharing her adventures with the children and pets in their lives.
1. Story. What is the story? What makes it newsworthy? 2. Research it. What are the best keywords, what’s the hot topic. (i.e. Cyber Monday, Small Business Saturday) 3. Test it. Plug your headline via Google / Bing. Does your headline land your release where you want it to.
4. Write it. The basics of a good news release:
- Headline
- Summary
- Body
- Call to action
- Boiler plate
5. Share it. Share your release via appropriate social networks 6. Analyze it. PRweb has great analytics tools 7. Repeat it: Schedule the next release or online activity
These are links to two of my online news releases via Prweb.com
I’ve been getting this question a lot lately, and now that Klout has changed their scoring system to “A More Accurate and Transparent Score.” I guess now is a great time to respond.
First, What is Klout? A score (1 – 100) that measures online influence.
The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:
True Reach: How many people you influence
Amplification: How much you influence them
Network Impact: The influence of your network
While I do think a lot of people were gaming the system in order to gain the Klout Perks offered by businesses using the service to find influential bloggers and social media types, the new changes seem to have taken a lot of that out. On October 26, 2011, Klout scores dropped an average of 10 points and the Twittersphere was in an uproar.
While watching the outrage online, I was extremely impressed when Klout’s CEO Joe Fernandez jumped on the #Toolschat to respond to the uproar.
As a marketer, I do see the value in finding influential people as it relates to specific topics. As an event professional, I look at klout the same way I look at social sponsorship. Want to reach to bloggers? Sponsor a Blog specific conference. Want to find influential people in a specific market? Sponsor a local charity, name a stadium, or sponsor a grass roots effort. Want to find individuals with the ability to influence their friends? Klout is yet another option for creative marketers.
My advice to anyone seeking to use any sponsorship method. Don’t be lazy. Just because someone has a high Klout score or a low Klout score is not the end all be all of the measure of their influence.
In the realm of social marketing, relationships are the key. If you’re going to use Klout as a business, I suggest using Klout to determine, develop and deepen relationships with potential brand advocates.
As an individual using Klout, just create great content and engage with your friends, followers, and fans and don’t obsess over the number.
Just for fun, I’ve decided to break down my own influence as it relates to Klout scores for three of my accounts. ME vs Me vs My Dog
First let’s look at @Partyaficionado vs @SocMediaTulsa: Party Aficionado is the account that is tied to the most social accounts on Klout. My Facebook, Google+, Youtube, Linkedin, Foursqure, Tumblr, and Flickr accounts are linked.
