How to Rock Social Media for your Events

How to Rock Social Media for your Events

10  tips to help you rock social media for your events.

1. Create a hashtag: The one thing I see new events doing is creating new hashtags around their events or conferences and then adding the year to the end. That might work for a Coachella or CES where the faces and attendees change every year, but if you’re a new conference, keeping a consistent hashtag for the community is, in my opinion the better way to go.  To me, #SMTULSA is the community regardless of when or where you join in.

How to create a hashtag

 

2. Communicate the hashtag:  It may take a while to get people to adapt to your hashtag if your event is new, but stay consistent and communicate the heck out of your hashtag.

Hashtag SMTULSA licence plate

3. Get a good team: I know, I know. You’re an event professional and you get social media. Even if you can do it all, you shouldn’t. Have someone dedicated to each network. Decide which networks you want to use before, during, and after the conference and let your team do what they do. Of course you want to select people who understand social and your event to make sure the “voice” is right as well as the content. Then let them go!

Twitter
Facebook
Instagram
Youtube
Pinterest
Vine
Google+

Social Media Tulsa Team Members answer questions during conference

4. Get your speakers/presenters involved: No, I’m not talking about begging your speakers to Tweet your event or post to their network over and over again. Provide assets and opportunities for your speakers to connect with your community and provide them with content that promotes their involvement in your event.

SMTULSA Twitter Takeover  SMTULSA Conference speaker Becky McCray Twitter Takeover

Danica Jone Twitter  Takeover    2014 smtulsa conference speaker badge

5. Photos: Hire or secure a photographer sponsor partner: Photos tell the story of your event. Don’t just get shots of the crowds, make sure you get shots of people in the act of doing what your event is about.  Share photos on your social networks. Post some photos in real time and some photos after the event to promote the next event.

Think about photo albums and cover photos for Facebook. Fun shots for instagram and Twitter. Pin Board specific photos (i.e food)

photos from 2014 smtulsa conference  photo by tulsa imagery Putting success in your way by Becky McCray at smtulsa conference

6. Get photos of your speakers doing what they do. Too often speakers don’t have photos of themselves  doing what they do.

Stacey Miller, speaker smtulsa conference 2014 Speaker smtulsa conference

7. Video: Even if you don’t plan to live stream your event. Make sure you have video to upload later. Offer the speakers the opportunity to get their raw footage.

Video for your events

8. Access to presentations:  Whether you upload to your youtube channel or provide the presentations via Slideshare, make sure your attendees have access to the presentations. Let them know that during the conference.

9. Give your sponsors a chance to be social: Create ways to create social sharing around their contribution to your event.

10. Keep communicating with your community. Hashtag, Twitter chats, Google+ Hangouts, Meetups, Tweetups, etc.

2014 #SMTULSA Conference Through Google Glass

2014 #SMTULSA Conference Through Google Glass

My client and I decided that purchasing Google Glass was a great way to explore the 2014 International CES. I have to say, it was.
I also wanted to know how Google Glass might be used as an event professional and speaker.

I decided to wear Google Glass during my welcome talk last week during the fourth annual SMTULSA Social Business Conference.  Here was my point of view. Made a little less shaky by uploading to Youtube and using the stabilizing feature.

A lot of people ask me what I think of Glass. I really like Glass. I probably don’t wear them as often as some of my fellow Glass Explorers. Maybe because of occupational preferences, I find them more useful in event settings. Contrary to some, the camera is not “always on.” Sure I can wink and take your picture, but I could also pretend to take a selfie and take your picture. Luckily, I’ve not found many people afraid of Google Glass. Most of the people I meet want to see what I’m seeing. I’m more than happy to let you try them If you see me out with them on.

See more of what I saw during the 2014 #smtulsa conference through Google Glass.

Have ChargeKey Will Travel

Have ChargeKey Will Travel

ChargeKey is a key-shaped smartphone cable that fits onto your keychain. It works like your normal cable for charging and syncing your phone – plug one end into a USB port and the other end into your mobile device.

I like the fact that I can connect it to a keychain, but I’ve mostly kept it connected to my lipstick charger in my purse.


At the very affordable price of $25.00 I can see many event and conference applications. Providing these to your attendees (There are iphone and micro USB versions) or simply having them around charging stations.

Google Glass for the Ultimate Site Visit

Google Glass for the Ultimate Site Visit

I can’t tell you how much I enjoyed wearing Google Glass during CES. The handful of people wearing them was surprising, but I bet all would agree that wearing them in that setting was fantastic. Of course CES is not everyday use, so how does an event professional take advantage of being a Google Glass Explorer.

One way that I’ve found great value is during site visits. I used them on a couple of site visits to prepare for the March Social Media Tulsa Conference.

Her is an example of the site visit I did at the Aloft Downtown Hotel in Tulsa, OK.

These are no where near the quality of a Google Business photo, but for sharing with suppliers, speakers, and team members it works great.

I think this just scratches the surface of how event professionals will use Google Glass. How do you see them being used for events?

Party Aficionado Social Marketing Specialists