Event Highlights from Demand Success Conference 2014

Event Highlights from Demand Success Conference 2014

I attended the 2014, Demand Success conference hosted by my friends at Vocus. Their conference has changed quite a bit from the last time I attended. While there were sessions supporting Vocus products, Demand Success is now a full on Pr, Marketing, and Social Media conference.

Armed with my favorite tools for social media event coverage, I posted most of my experience live on Google+ and Twitter. I wrote about one of my favorite sessions over on the Social Media Tulsa Blog: The World’s Greatest Social Media Strategy. Go check it out and let me know what you think.

the tools social media for events

The Tools for Social Media Event Coverage.: Google Glass. Laptop. Smartphone

Here, For my fellow event geeks, I’ve decided to share some of my favorite things from Demand Success Conference 2014.

Event Highlights from Demand Success Conference 2014 

1. Multiple function Name Badges

Name badge, agenda, and map. The colorful inserts also included information for downloading the
conference mobile app and of course the WIFI code and password information. The registration team was also very helpful throughout the conference.

Name badge

 

2. The Wake up Call: An exciting opening act of drummers

3. Brand All the Things! Vocus is a master of branding. Why do I say that? Well, I’m posting a bathroom selfie. #nuffsaid.
vocus
4. Inspiration Board: Old School Twitter. A great way to connect us back to what inspired us from the conference.

Vocus inspiration board

 

5. Social Photo booth: Very popular these days. Loved the ability to email or share to social sites.

Social Photo Booth Demand14

5. Books, Books, Books: While I’m a digital junkie, I love paper books (and magazines). A Great way to get speakers is to buy their latest book for attendees.

Books Books Books

6. Location, Location, Location: It really can’t get better than this view from the Thursday night reception behind the Gaylord.  Great to test out the panoramic feature on my smartphone camera.

Location Location Location Demand14

 

panoramic at the potomic by cheryl lawson

 

These are just some of the highlights from my trip to Demand Success Conference 2014. Of course they had spectacular sessions, keynotes, charging stations, and Wifi that worked spectacularly. I’m glad I got a chance to attend. Kudos to Vocus for producing such a great conference.

2015 International CES Call for Speakers

2015 International CES Call for Speakers

The International CES® today announced its “Call for Speakers” for the 2015 International CES®, the global gathering place for all who thrive on the business of consumer technologies. The International CES returns to Las Vegas, Nevada, January 6-9, 2015.
 
The International CES conference program, ranked as a top speaking opportunity for CEOs, features consumer technology’s leading visionaries addressing the latest trends, strategies and upcoming business opportunities.
 
The CES conference boasts the talents and expertise of industry speakers through 250 cutting-edge sessions, empowering attendees with the knowledge to stay at the forefront of innovation. 
 
More than 160,000 industry professionals from the accessories, audio, automotive, content, digital imaging, entertainment, health and fitness, video and wireless industries attend the International CES. Corporate buyers and retailers, media, analysts, venture capitalists and manufacturers from more than 140 countries also come to CES to conduct global business.
 
Speaker proposals will be accepted through 5 p.m. EDT, June 13, 2014. Detailed information, including the 2015 CES submission form, is available online.

2014 International CES Features Record Number of International Attendees

2014 International CES Features Record Number of International Attendees

The Consumer Electronics Association (CEA)®, owner and producer of the International CES®,  announced the results of an independent audit that confirmed a record number of international professionals – 40,828 (a 12.7 percent increase from the 2013 CES) – attended the 2014 International CES® from 144 countries. Additionally, 6,757 press and industry analysts attended the show to report on the latest consumer technologies and trends.
 
The 2014 CES ran January 7-10, 2014 in Las Vegas and welcomed a record 160,498 industry professionals overall, up five percent over 2013. The independent audit, performed by Veris Consulting, LLC, confirms CES’ status as the world’s gathering place for all who thrive on the business of consumer technologies.

 
“The 2014 International CES broke records across the board as the most important, must-attend business event of the year,” said Karen Chupka, senior vice president, International CES and corporate business strategy. “These audit results confirm that CES continues to serve as the global gathering place that inspires and unites Fortune 500 executives, retail buyers, engineers, content producers, entertainment executives, venture capitalists and media from all over the world to see, touch, interact and experience the latest trends and technologies that are shaping the future.”
 
“CEA has led the exhibition industry in using and advocating for independent audits as they allow exhibitors to make informed marketing and sales investments,” said Gary Shapiro, president and CEO, CEA.
 
Veris is certified by the Exhibition and Event Industry Audit Commission (EEIAC) to perform audits. The CES audit provides absolute verification of exhibition records, including direct on-site observation, examination of registration systems and testing of attendee records. Post-show analysis included direct confirmation sampling, reconciliation of attendance lists, elimination of duplicate names, and verification of demographic data with the source of documentation.

Attendees of CES Samsung booth
 
Final audit numbers may differ from preliminary estimates given onsite due to additional badge pick-ups and badge reader reports. This audit complies with the industry standards for audits adopted by both the EEIAC and the International Association of Exhibition and Events (IAEE).
 
Audit highlights can be found here. The full Audit Summary will be available in early May.
 
Outside of the Veris audit, CEA confirmed that 3,673 exhibitors (a 12 percent increase from the 2013 CES) from around the globe unveiled their latest tech innovations at the 2014 International CES®, which spanned 2.06 million net square feet of exhibit space.
 
The 2015 International CES is scheduled for January 6-9, 2015, in Las Vegas.    

How to Rock Social Media for your Events

How to Rock Social Media for your Events

10  tips to help you rock social media for your events.

1. Create a hashtag: The one thing I see new events doing is creating new hashtags around their events or conferences and then adding the year to the end. That might work for a Coachella or CES where the faces and attendees change every year, but if you’re a new conference, keeping a consistent hashtag for the community is, in my opinion the better way to go.  To me, #SMTULSA is the community regardless of when or where you join in.

How to create a hashtag

 

2. Communicate the hashtag:  It may take a while to get people to adapt to your hashtag if your event is new, but stay consistent and communicate the heck out of your hashtag.

Hashtag SMTULSA licence plate

3. Get a good team: I know, I know. You’re an event professional and you get social media. Even if you can do it all, you shouldn’t. Have someone dedicated to each network. Decide which networks you want to use before, during, and after the conference and let your team do what they do. Of course you want to select people who understand social and your event to make sure the “voice” is right as well as the content. Then let them go!

Twitter
Facebook
Instagram
Youtube
Pinterest
Vine
Google+

Social Media Tulsa Team Members answer questions during conference

4. Get your speakers/presenters involved: No, I’m not talking about begging your speakers to Tweet your event or post to their network over and over again. Provide assets and opportunities for your speakers to connect with your community and provide them with content that promotes their involvement in your event.

SMTULSA Twitter Takeover  SMTULSA Conference speaker Becky McCray Twitter Takeover

Danica Jone Twitter  Takeover    2014 smtulsa conference speaker badge

5. Photos: Hire or secure a photographer sponsor partner: Photos tell the story of your event. Don’t just get shots of the crowds, make sure you get shots of people in the act of doing what your event is about.  Share photos on your social networks. Post some photos in real time and some photos after the event to promote the next event.

Think about photo albums and cover photos for Facebook. Fun shots for instagram and Twitter. Pin Board specific photos (i.e food)

photos from 2014 smtulsa conference  photo by tulsa imagery Putting success in your way by Becky McCray at smtulsa conference

6. Get photos of your speakers doing what they do. Too often speakers don’t have photos of themselves  doing what they do.

Stacey Miller, speaker smtulsa conference 2014 Speaker smtulsa conference

7. Video: Even if you don’t plan to live stream your event. Make sure you have video to upload later. Offer the speakers the opportunity to get their raw footage.

Video for your events

8. Access to presentations:  Whether you upload to your youtube channel or provide the presentations via Slideshare, make sure your attendees have access to the presentations. Let them know that during the conference.

9. Give your sponsors a chance to be social: Create ways to create social sharing around their contribution to your event.

10. Keep communicating with your community. Hashtag, Twitter chats, Google+ Hangouts, Meetups, Tweetups, etc.


Party Aficionado Social Marketing Specialists