If there are two things that go well together, it’s pinterest and infographics. At least from my experience. My infographic, How to use Twitter had a bit of a resurgence once I pinned it to Pinterest.
My latest Prweb client press release taps into the popularity of Pinterest and focuses on the core audience of the new social networking phenomenon. Women. Using the same graphic designers, we created a graphical story of how female hormones change over time and how knowing your hormone levels while you’re young will help manage the changes that happen to all of us.
I knew we were on to something when I sent some of the text to my mother who’s response was. “I wish I’d had this information 20 years ago.” So here it is. I hope this infographic get’s shared as much as the Twitter one because this impacts all of our physical and emotional health. You can click on the headline below to read the entire Prweb release….. and please Pin away!
To celebrate Mother’s Day, digital health pioneer MyMedLab.com, has created an infographic about the importance of knowing your personal hormone levels and encouraging mothers, daughters, and girlfriends to start banking those numbers today.
Do you sense much resistance from small businesses to using social media?
For a small business, how would you recommend breaking down responsibilities for PR and social media?
How can a small business determine which social network is the most appropriate to focus its messaging on?
What can be learned from checking out what one’s competitors are doing on social networks?
PR News, is the publisher of the new Small Business PR Report, provides PR professionals with the latest industry best practices in its executive-level premium weekly publication. PR News programs must-attend professional conferences throughout the year, including the Facebook Conference, PR Measurement Conference, Taste of Tech, Social Media Summit, Digital PR Summit and the Media Relations Conference. PR News also programs monthly webinars for PR practitioners; presents the Platinum PR Awards, PR People Awards and CSR Awards, among other awards programs; and publishes annual guidebooks, including the Digital PR, Crisis Management and Media Training Guidebooks, among others.
It’s pretty obvious that I like to talk. I credit Steve with the skills to take our conversation and turn it into such a helpful post.
It’s great to know that the world’s largest technology tradeshow, (and one of my favorites) has been named North America’s Greenest Show by Trade Show Executive Magazine.
The Consumer Electronics Association (CEA)®, owner and producer of the International CES, significantly expanded its recycling and repurposing efforts at the 2012 International CES in Las Vegas, January 10-13, by recycling 75 percent of show materials. This year, CEA collected a record amount of materials to recycle and repurpose:
More than 35,700 square feet, equivalent to 20,000 pounds, of magnetic banners;
28,600 square feet of vinyl banners;
16,000 square feet of other show signs and materials; and
For the first time, almost 50,000 pounds of show publications.
“Every year, we work tirelessly to make the International CES even more environmentally sustainable than the year before,” said Karen Chupka, senior vice president, events and conferences, CEA. “This year, we exceeded years past, increasing the overall reuse and recycle rate to 75 percent of all CES materials.”
By repurposing used vinyl banners from the 2011 International CES, CEA commissioned the creation of 190,000 badge holders for the 2012 show, an unprecedented effort to reuse show materials. Following the 2012 CES, CEA collected 11,000 of those recycled badge holders and will repurpose them for a third life at the 2013 International CES next January.
In addition to the continued greening of the International CES, CEA also supports green nonprofits near the site of the show in Las Vegas. This year, CEA donated the following:
$50,000 to Green Chips, a local Las Vegas charity supporting sustainable initiatives including solar panel installations. The donated funds will go toward new solar panels at the Las Vegas Rescue Mission, which serves those in need in Southern Nevada by providing food, clothing, shelter, and ongoing services and programs. As Las Vegas has more than 300 days of sunshine a year, these new solar panels are incredibly efficient in reducing the Rescue Mission’s energy bills while using and promoting clean energy.
$25,000 to Repurpose America, which will take signs and other materials from the 2012 CES to repurpose as new sun shade structures at two local community centers in Las Vegas.
For more information on the sustainability practices of the 2012 International CES, please go to CESweb.org/green.
Now, Let’s talk. I know you’re saying. “Cheryl, that’s all great for the world’s largest tradeshow, but what about my events? I can’t afford to do all of that.” I agree, but what can you do?
I do think many event and conference organizers get caught up in what they can’t do rather than focus on what we can do.
My advice? Get inspired by these steps and scale them for your events.
Bring your attendees along in your journey: Share your desire to create less waste with your attendees. They may even have helpful suggestions and resources.
Go Mobile: Most of your attendees are walking in with smartphones and tablets. Try a few pre-conference training sessions to get your audience up to speed.
Try something new each year/event: During the 2012 #SMTulsa conference, I ordered recycled name badge holders and inserts from Rebinder and we had QRcodes made by Kalvin Kleen mobile marketing to direct people to the agenda.
I’d love to hear what you’re doing to create less waste with your events and conferences.
The 2012 Social Media Tulsa Conference was extended to two days, March 15-16, 2012, and hosted attendees from Colorado, Virginia, Illinois, Missouri, California, Arkansas, Texas, and all areas of the state of Oklahoma. Many of the conference sponsors were in attendance or actively participated virtually by tweeting along with the attendees before, during, and after the conference.
Tulsa’s own Cherry Street Studios covered the conference, using sophisticated Livestreaming and video equipment, while Captured Charms Photography was on hand to capture the charm of the conference. If it appears that the entire conference was Streamed, Tweeted, Google plussed, Facebooked, and recorded, credit the opening comment from organizer, Cheryl Lawson, “Please do not turn off your phones” and the exclusive screening of the Twitter documentary, ‘Twittamentary’.
Tweets from #SMTulsa conference reached over359,000 people worldwide. Even the fire alarm that took the entire conference outside on the streets of downtown Tulsa was an opportunity for attendees to brush up on their social media chops.
