Instant Print has a whole new meaning at Polaroid #CES2016

CES never fails to bring the best of tech together. And this year’s CES was the most expansive CES, breaking records across the board and providing unparalleled opportunities for companies big and small to launch innovation to the world market.More than 3,800 exhibitors unveiled their latest technologies across more than 2.47 million net square feet of exhibit space. With all that tech designed for anything and everything. While I geeked out over Drones and VR like the rest of the 2016 attendees,  I focused on the technology that would benefit event professionals and my friends who geek out about event tech. The challenge for our blogging team was to take my video activity and turn them into helpful posts for you to read. First, Polaroid introduced products that really stood out. Here is our review.

Fresh off of the success of the first Polaroid Snap, the Polaroid Snap+ instant print camera was unveiled at CES2016. It’s an all new camera that still gives the very familiar and nostalgic Polaroid experience. A combination of both the digital and instant camera experience. New features include the addition of a 3.5-inch touchscreen LCD for framing shots and navigating the camera’ s menu, a new and improved 13 megapixel CMOS sensor for higher-quality images as well as 1080p full HD video recording capability. All images and video are stored on a micro SD card (up to 128GB). The Snap + prints in the standard size of 2×3 inches and the option to print with or without the Polaroid Classic Border Logo.

One more feature I found really useful is that up to ten images can be queued to print at any time, so that photos can still be taken while prints are in progress. Which means we can continuously check people in or do more things while the images are on queue. And with the SD card, we get a physical copy of the photo and digital copies that the social media team can post during and after the event.

All these updates are great, and are sure to make the Polaroid Snap+ a hit. The most exciting update on the Snap+ is is its ability to connect to any smartphone/tablet via Bluetooth.  The other thing that caught my eye in their booth, Polaroid has also released their own line of unlocked Google certified smartphones that operate on Android 4.4 KitKat.  I see the vision.  Use your Polaroid smartphone to connect to Polaroid Snap+ or instant printer. A really smart way to revive the brand in the digital age.

The printing process used by Polaroid is the work of ZINK®, which stands for Zero Ink. Zink  is the inventor and reseller of ZINK Technology, a full-color printing system that eliminates the need for ink cartridges or ribbons, and is the technology used in the Polaroid instant print products. I was walked over to see the stand alone ZINK printer which is also app driven. The ZINK hAppy is a WiFi-enabled smart printer that connects to smartphone or tablet allowing users to print their favorite photos in fun and creative ways. The printer works with the free ZINK Design Studio app for iOS and Android, offering thousands of professional art elements such as frames, fonts, art, backgrounds, and other ready-made designs. ZINK paper is available in zRolls with widths ranging from 3/8”-2” offering a variety of printing options. The larger paper size solves some of the problems if you’re using instant print for name badges.

I was really impressed with the  innovations from Polaroid and ZINK.
These two new innovations in instant printing will allow event professionals, to breeze through badge creation and check-in registration.  Create your own #Selfie station using the apps on your smartphone or tablet.  If you have used instant print and digital products and software for your events and conferences, please share your experience in the comments. (Feel free to include links to the photos) I can’t wait to see what you create with these instant print products.


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