Social Media Marketing by Cheryl Lawson.
1. Social Media is about engaging
2. Social Media is about enabling the conversation
3. Social Media marketing requires a strategy just like all marketing
5. Be social, Be human, Explore, Have Fun
I recorded this video as a supplement to my panel appearance at the Tulsa AMA luncheon in January.
Those of us who attended the 2012 International Consumer Electronics Show (CES) in Las Vegas last month knew the announcement of the all new Samsung Galaxy Note was going to be huge. Then the Super Bowl ad aired.
At CES, the Galaxy Note was displayed as a powerful phone with an 8 megapixel camera that could double as a tablet. The pen was touted as a creative’s dream, showing cool drawings made using the only the Galaxy note. Cool Right?! Then the Super Bowl ad aired.
There were tons of video reviews and drooling geeks over the new, what’s next is already here phone from Samsung.
At CES, Samsung paid caricature artists to sit and sketch images of people. People who waited in lines longer than anything I’d ever seen just to have their funny image scanned on a free T-shirt. You know what happened next. That really awkward Super Bowl ad aired.
Then came the Twitter backlash. This is just one example of how Samsung completely killed the buzz from CES.
At no time during the International Consumer Electronics show did I hear or think Palm Pilot. (and I owned several Palm Pilots in my day).
My question is, Why would Samsung spend all of that money at CES to create a fantastic buzz about this new product… and then all of that money to ruin it with an over the top Super Bowl ad?
Social Media Tulsa, the area’s most active social media group, has rapidly become the place for thought leaders and newbies alike to share tech, mobile, and social media’s best practices.
March 15-16, 2012, Social Media Tulsa will host the second annual #SMTULSA Conference at the Hyatt Regency in downtown Tulsa.
“Last year, Becky McCray gave the opening keynote at our very first conference and we’re so excited to have her preview her new book at this year’s conference, said Cheryl Lawson of Party Aficionado, LLC and founder of Social Media Tulsa. Becky’s ability to connect the changes in today’s business world to small towns is phenomenal. When she speaks, you can see the light bulbs going off in the audience as they collectively nod their heads.”
