From Wikopedia: Personal branding is the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable. The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
I’m very excited to announce, CherylLawson.Co . A website/blog specifically for the Cheryl Lawson brand. The site will be focused on my personal projects and speaking engagements. The site is a Tumblr blog and I’m using a theme from one of my favorite theme developers, Elegant Themes. If you have a Tumblr site, please follow by simply adding http://cheryllawson.co/ (Click on the image below)
Want your domain to point to your Tumblr site? Follow the custom directions. It’s easy .
Don’t worry, Party Aficionado will still be the home for all things tech and social marketing.
If you have a Tumblr site, post your URL in the comments so I can follow YOU!