The International CES® today announced that 31,677 industry professionals from outside the U.S. attended the 2011 International CES January 6-9, 2011, in Las Vegas, Nevada. Up 30 percent from last year, international attendance at the 2011 CES set a new record for the show’s 45 year history. An independent audit, performed by Veris Consulting LLC, confirms CES’ status as the world’s largest consumer technology tradeshow and North America’s largest annual tradeshow of any kind. Overall, the 2011 International CES welcomed 149,529 technology attendees during its four day run.
Veris is certified by the Exhibition and Event Industry Audit Commission (EEIAC) to perform audits. Veris Consulting provides an independent, third-party verification of International CES attendance, demographics, records and record-keeping systems. As part of the Veris audit, each CES attendee is counted only once, and show size is calculated using only exhibit space sold, not hallways or bartered space. An independent audit is required to be certified by UFI, the Global Association of the Exhibition Industry, and the International CES is believed to be the only UFI approved event in its category.
“The 2011 International CES was the must-attend event of 2011 and featured astounding innovative debuts including Android Honeycomb, Ford’s Electric Focus, Motorola’s Atrix and Microsoft’s Avatar Kinect,” said Gary Shapiro, president and CEO, Consumer Electronics Association (CEA)®, producer of CES. “This audit verifies that CES brings together the global technology industry, including Fortune 500 executives, retail buyers, content providers, entertainment executives, venture capitalists, engineers and media from all over the world who want to experience the latest and greatest tech products.”
Technology innovation spanned more than 1.6 million net square feet of exhibit space, as an estimated 20,000 new products were launched by more than 2,700 exhibiting companies at the 2011 CES. More, international attendees represented 140 countries, demonstrating that global technology executives travel to CES to do business. Aside from the U.S., the top 10 countries represented in terms of attendees were: Canada, South Korea, Japan, China, United Kingdom, Mexico, Taiwan, France, Germany and Brazil.
As a party (and event) aficionado, this is great news. How do you plan to attract international attendees to your events and conferences going forward?