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Posted by on Jan 10, 2011 in Social Marketing Strategy, Tech (CES) | 0 comments

2011 CES Featured More Social Media Buzz

2011 CES Featured More Social Media Buzz

According to CEA, preliminary attendance figures indicate more than 140,000 industry professionals attended the 2011 International CES. More than 30,000 attendees came from outside the United States, with the show attracting more than 80 international delegations.

“The 2011 International CES was a phenomenal worldwide event that spanned global industries including technology, automotive and entertainment markets,” said Gary Shapiro, president and CEO, CEA. “This global technology gathering featured more innovation, more news, more social media buzz and more international attendance than any other show in CES history.”

If The crowded exhibit floors, long taxi lines, and social media buzz are any indication of recovery, things are certainly looking up.

The 2011 CES created phenomenal buzz in the social media world with more than 158,000 CES-related tweets since Monday, January 3, and more than 11,000 page views on CEA’s Digital Dialogue blog.

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Posted by on Jan 9, 2011 in Social Media Tulsa, Tech (CES) | 0 comments

Interview with Tulsa’s own @TheZomm Live from #CES 2011

Interview with Tulsa’s own @TheZomm Live from #CES 2011

My interview with Tulsa’s own Zomm. Zomm is the first ever smartphone leash.
Ashlie Pile of Zomm tells what the Zomm can do. Zomm.com

A little blurb in the local newspaper, and an email from my mom that there was a Tulsa company at CES, I was on a mission to find them. After walking for miles in the North Hall of the Las Vegas Convention center and wishing that the CES mobile app had GPS, I finally found them.

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Posted by on Jan 9, 2011 in Social Media Tulsa, Tech (CES) | 2 comments

Interview with @kodakCB Live from #CES 2011

Interview with @kodakCB Live from #CES 2011

My interview with Jennifer Cisney aka @KodakCB Live from the show floor at the Consumer Electronics show in Las Vegas, NV. I wanted to personally thank Jennifer and Kodak for providing a zi8 camera for Social Media Tulsa’s #Tweet4toys. Congratulations to Amanda Burr for winning the camera.

As you can see, I bought one for myself and went crazy at CES.

Interview with @kodakCB Live from #CES 2011 from Cheryl Lawson on Vimeo.

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Posted by on Jan 5, 2011 in Social Marketing Strategy, Tech (CES) | 0 comments

#CES 2011 Parties Mean Business

#CES 2011 Parties Mean Business

There is no greater example of social marketing than this year’s International Consumer Electronics Show (CES) in Las Vegas.

In just a few hours, attendees will fill the Las Vegas Convention Center’s exhibit halls to get a look at the latest in technology and cool new gadgets. Media, and  Industry professionals enjoy the opportunity to talk to exhibitors about their products.

Approximately 20,000 new consumer technology products launch each year at CES.  That generates a lot of buzz, a lot of news and a lot of press, however,  most of the social media buzz leading up to the conference is all about the parties.

Each night leading up to and during this massive conference is filled with company sponsored parties.

While we all will no doubt enjoy the cash bars, and be astonished by the multiple variations of a slider.  Business owners and marketers should be reminded of the power of meetings and events and the business implications of face to face.

3 business implications of face to face meetings and events:

Business implication #1: Keeping customers More than 75% of customers either require or prefer in-person meetings, according to business travelers surveyed in April 2009.  And an overwhelming majority of corporate executives (81%) believe a slow economy calls for more contact with clients, not less.

Business implication #2: Converting prospects Travel and sales are inextricably linked. Prospects are more than twice as likely to become new customers with an in-person meeting. Separate surveys asked the same question of corporate executives and rank-and-file business travelers and the results were nearly identical.

Business implication #3: Building relationships Cooperative relationships are integral to company performance. And both executives and travelers confirm travel to be a catalyst to the development of relationships on every level. For example, networking with vendors (48%) and prospects (4%) were among the top cited purposes of attending trade shows.

Here are the partied I’ve been invited to during the conference.  Hope to see you there.

Wednesday Jan. 5th

Eat. Drink. Blog. @Lenovo

Thursday January 6th

Demo Night at CES

T-Mobile and ZTE Lounge at CES 2011

Mashable Awards Gala at Cirque du Soleil Zumanity stage

Friday January 7th

CES Tweetup

Saturday January 8th

Breakfast with Ladies Who Tech

For a full list of parties visit CES Party List

Source: Study by Oxford  Economics USA.

LV Photo credit: Las Vegas News Bureau

Slider Photo credit: http://www.katiestoops.com

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Posted by on Jan 4, 2011 in Blog, Tech (CES) | 0 comments

#CES 2011 Exhibitors Mix Celebrity and Tech

#CES 2011 Exhibitors Mix Celebrity and Tech

Television personalities, sports icons, award winning-actors and government officials will attend the 2011 International CES® to showcase and discuss the innovative products and technologies shaping consumer technology. The 2011 International CES, the world’s largest consumer technology tradeshow, occurs January 6-9 in Las Vegas.

Members of Full Force, R&B/Pop music performers, writers and producers who have produced and written for the likes of Rihanna, Lisa Lisa, James Brown, Black Eyed Peas and Britney Spears, will be in the Gulpfish booth (#26420, South Hall) every day of the show at 2 p.m. Bow-Legged Lou, Paul Anthony and B-Fine will engage CES attendees with a vocal talent search, performance and autograph session.

Acclaimed rapper 50 Cent will be hosting a press conference with Sleek Audio at 1 p.m. on Thursday, January 6 in S221, South Hall Connector of the LVCC. He will also be signing autographs from 1:30-2 p.m. on Thursday, January 6 and from 1-2 p.m. on Friday, January 7, in the Sleek Audio booth (#20352, South Hall), a personal audio company dedicated to advancing mobile audio through combining hearing aid science with loudspeaker technology.

Award-winning actor and celebrity Aiden Turner will be at CES representing Ty, a sleek, smart, cloud- and Bluetooth-enabled disc that attaches to personal possessions and prevents the loss of the items the Ty user values most. Aiden competed on Dancing With the Stars and was part of All My Children for seven years. Aiden will be in the Ty booth (#35750, South Hall) for a special event and autograph signing from 2-3 p.m. on Thursday, January 6.

Two-time snowboardcross gold medalist and World Champion Seth Wescott will provide insight about his road to becoming an Olympic champion and the role of technology in his career during a Sports and Fitness Tech Summit keynote address at 12:10 p.m. on Friday, January 7. Seth solidified his spot in snowboardcross history in 2006 becoming the first man to win Olympic gold in his sport, and then again in 2010 when he repeated his performance to become a back-to-back Olympic champion. Seth also will host an autograph session earlier in the day at the DeLorne Booth (#3327, North Hall) from 10:30 a.m.-12 p.m.

Earth, Wind & Fire will headline the annual Monster Retailer Awards and Concert. Celebrating their 40th Anniversary in 2011, Earth, Wind & Fire will perform a concert of its greatest hits with an orchestra. Thousands of CE professionals are expected to to enjoy the concert by the legendary eight-time Grammy Award winning group on Friday, January 7, 2011, at the Paris Hotel.

Interviews with celebrity pros who are living their life’s work will take place at 2 p.m. and 4 p.m. Thursday, January 6 and Friday, January 7 at the BlackBerry booth (#30320, South Hall). Lara Spencer of “The Insider” will be hosting appearances by actor, musician and filmmaker Adrian Grenier, actress and activist Olivia Wilde, journalist and host Piers Morgan and hip hop artist and actor Common. All will be talking about how doing what they love has transcended their careers to become their lifestyle.

Haier America will host NBA legends Bill Walton and Rick Fox. Two-time NBA Champion and NBA All-Star, Bill Walton will be signing autographs in Haier’s booth (#13632, Central Hall) from 2-5p.m. on Thursday, January 6. Walton is in the Naismith Basketball Hall of Fame and was named one of the NBA’s 50 Greatest Players of All-Time. Rick Fox, three-time NBA Champion and 1992 NBA All-Rookie Second Team will make an appearance from 11 a.m.-2 p.m. on Friday, January 7 in the booth.

One of New York’s leading mixtape purveyors, DJ Envy, will be doing a musical performance and Q&A session with NOX Audio. DJ Envy has peddled the latest exclusive freestyles by big-name rappers like Jay-Z, 50 Cent and the L.O.X. DJ Envy will be at the NOX Audio booth (#5438, North Hall) from 2-4 p.m. on Friday, January 7.

United by music to create a better world and spread Bob Marley’s vision of One Love, One World, the family of Bob Marley will unveil its first collection of audio electronics products from The House of Marley at Booth #7917, Central Hall.  All Marley family members in attendance will be available for autographs and listen to jam sessions for the next generation of the Marleys, featuring Joseph, Frederick and Daniel Marley daily at 5 p.m.

Renowned artist David Garibaldi will perform with LuxMobile Group and display his famous art skills. David is known for his Rhythm and Hue performance art show, in which he created six-foot paintings of pop icons matched to the rhythm of upbeat music in just minutes. He has toured with the Blue Man Group and was featured in a documentary by director Chad Ross. David will be at the LuxMobile Group Booth (#3632, North Hall) from 2 p.m. on both Thursday, January 6 and Friday, January 7.

More Appearances

Celebrity chef Melissa d’Arabian will be a panelist at the CES Entertainment Matters, the Scripps Recipe for Success. Melissa was the season five winner of The Next Food Network Star, where she beat thousands of contestants for the chance to host her own Food Network show. Her daytime cooking show, Ten Dollar Dinners with Melissa d’Arabian, has become a Food Network favorite with her great recipes and ability to stretch $10 for four people. This session will take place at 4:15 p.m. on Thursday, January 6 in N250.

The CES Entertainment Matters Hollywood Creative Masters: A Media Money Makers SuperSession, produced by Variety, will feature several Hollywood masterminds;Tim Kring, creator of Heroes; Gale Anne Hurd, producer behind the Terminator franchise and Jeff Ross, executive producer of Conan on TBS. The SuperSession will take place from 10-11 a.m. on Thursday, January 6 in N255-57. Tom McGrath, director of Megamind, and Conrad Green, executive producer of Dancing with the Stars,also will be on hand. Media Money Makers session, Artists as Entrepreneurs, will feature Kevin Pollack and the producers of Lost at 3 p.m. January 7 in N250.

With health and fitness a top priority, it’s no surprise that the latest technology has been developed to match and meet the needs of consumers worldwide.  Shellie Pfohl, Executive Director of the President’s Council on Fitness, Sports and Nutrition (PCFSN), will give insight into the latest news and initiatives of the President’s Council, and the impact of technology on the $93 billion sports and fitness industry. Shelli will be a keynote speaker for the Sports and Fitness Tech Summit, at 3:30 p.m. on Friday, January 7 in N260, North Hall.

Larry King, Emmy Award-winning host of CNN’s highest rated program, dubbed “the most remarkable talk-show host on TV ever,” by TV Guide will attend the 2011 International CES.

Emmy Award-winning host of the hit reality TV show, SurvivorJeff Probst will also be walking the show floor. Jeff also won the inaugural Emmy for “Best Reality Show Host” in 2008 and again 2009.

The gadgets might be more exciting than the celebrities for the typical CES attendee, but it is exciting to see exhibitors calling on celebrity guests to promote the latest consumer technology and trends.   Note to self: Wear comfortable shoes.

For a full list of CES 2011 exhibitors visit: Exhibitor Directory

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