CES 2011: Smart, Connected, and Social

CES 2011: Smart, Connected, and Social

Since most people are talking, tweeting, and blogging about tablets, 3D, and 4G in the aftermath of the 2011 Consumer Electronic Show, I am inclined to write about the themes I found most intriguing.   As I walked the halls of the Las Vegas Convention Center, I noticed that nearly every device was  Smart, Connected, and Social. Phone, car, TV, computer, gaming, washer/dryer, or refrigerator everything was  smart, connected, and can access your social networks.

We all know about the power of the smart phone, but what about the smart car?  Ford, GM, and Audi all showcased connected vehicles.  Ford’s USB ports will soon be upgraded to work with cellular CDMA USB modems, which would work with the vehicles’ embedded Wi-Fi to turn the cars into a mobile Wi-Fi hot spot.  You think it’s weird that my dog tweets?  Wait until you hear what my car has to say.

The Smart TV allows people to:

  • Search online and personal content as well as broadcast programming all from the same TV interface
  • Access downloadable applications
  • Connect to social networks while watching favorite programs or movies
  • Control TV with a unique new remote control or voice commands

At CES, we got a glimpse into what’s next for smart TV with announcements from companies like BoxeeViewSonic and Free. Lance Koenders, Director of Marketing for Intel’s Digital Home Group connects the dots with his blog.

LG introduced its complete range of smart solutions based on its groundbreaking new THINQ™ technology. Comprised of five key features – Smart Grid, Smart Diagnosis™, Smart Access, Smart Adapt and Food Management – LG THINQ™ Technology offers a complete smart solution that lets consumers manage their homes in a more centralized and convenient way.  The company also presented its plans to launch new products that employ smart grid technologies in 2011 in anticipation that they will help deliver consumer benefits and establish a platform for LG’s future green growth.

As a technology and social marketing enthusiasts, (read geek) I am fascinated by these trends; however,  I worry that they widen the digital divide.

What can we (cities, companies, communities, individuals)  do to prepare for these trends now?

Party Aficionado Social Marketing Specialists