Now that I’m completely recovered from the 2015 International Consumer Electronic’s Show CES, (a full week later) I must provide my thoughts on the convention of all conventions and what stood out to me as future trends for social marketers and event professionals. Here were my 6 favorite things.
Here were my 5 favorite things.
Displays are getting bigger, brighter, and in many cases, curved.
1. Quantum Dot: Forget UltraHD, 4k and even 8k. This year, we’re talking Quantum Dots. QD TVs use light-emitting nanoparticles to create a sharper, brighter image with richer, more vibrant colors. Chinese company, TCL Multimedia showed off the TCL 55″ QD TV. As impressive as the picture was, the sound was phenomenal on this unit.
2. 100″ Laser TV by Hisense: While slated for consumer use, I see these units best suited for conference rooms, and event spaces don’t you? I mean, who has space for a 100″ screen in their home?
3. Lenovo Yoga Tablet with built-in projector: This was one of the coolest things I saw. Imagine holding a meeting and projecting from your tablet to the wall, screen, or even the floor. I didn’t get to spend as much time with this device in the Intel booth, but I look forward to doing more research.
4. BeamPro by Suitable Technologies: BeamPro might just be the future of events. At least Hybrid meetings where travel and access are an issue. Of course we’ve seen these in medical applications, but wouldn’t it be great if a conference center had a few of these on hand for those such an emergency. I know I would have loved the opportunity to explore the Las Vegas convention center using one of these… instead of my aching feet.
5. Intel® RealSense™ Technology: Smile. Wink. Wave. Swipe. Now you can interact with your computer more like you do with people,
because it can understand your hand and head movements—even your facial expressions.
6. Drones: Drones were everywhere at CES. Could you imagine shooting Coachella, Burning Man, or The Center of the Universe Festival with a camera flying above the crowd or right in the face of Snoop Dogg?
While this wasn’t my healthiest CES, I was able to meet some great people and see some cool technology. You can see more of my photos and videos via Google+ I’ll also be recapping my favorite digital health findings over on StepOneHealthBlog.com
Let me know what you think about these any what you found fascinating at CES2015.
I leave for the 2015 International Consumer Electronic’s show next week. I’m really excited by a few new additions to this massive convention. One of the new features is IBeacon’s AppNation. In the past, apps seemed to get lost in the sea of devices and gadgets. Today, I received an announcement from HelloTel app. aka The Tinder for Hotels. …
HelloTel, the traveler’s social network, will unveil its new backend platform for hotels to enhance their guests’ stay during the 2015 Consumer Electronic Show (CES) at The Garage at APPNATION. Hotels will be able to utilize HelloTel App to streamline the check-in process, make dinner reservations via proximity based iBeacons, order a cab & countless other options.
“We’re excited to have been chosen to be featured at APPNATION during CES and can’t wait to showcase what a great option HelloTel App is for hotels,” said HelloTel CEO and Founder Marc Lewis. “Hotels will be able to utilize the backend analytics & reporting to discover bottlenecks in guest services, improve ticket times on food service, track department sales in real time and that’s just scratching the surface of our upcoming product offerings.
A few of the benefits hotel guests will be able to enjoy include a streamlined check-in process, hailing the nearest Uber or Taxi driver, discovering nearby events, and countless proximity based iBeacon solutions for almost any hotel service. Other benefits include:
* Interacting with other guests
* Replace a lost room key
* Ordering room service
* Laundry services / Dry cleaning
* Calling for valet service
* Express checkout
* Ordering in-room dining
Taking place January 5-6 at The Cosmopolitan Las Vegas, APPNATION’s Garage demo area features cutting edge, up-and-coming developers and entrepreneurs from around the world. APPNATION gives young start-ups an opportunity to showcase their apps, products and innovations in front of thousands of marketers, advertisers, agencies, carriers, device manufacturers, and angel and venture investors. HelloTel will be featured alongside other start-ups like Nestdrop, PHIND, PuzzleBox, ZipZip and more established brands including Facebook, Nike, Spotify, Marriott and more. APPNATION attendees are invited to stop by HelloTel’s booth at the Garage for a one-on-one demo.
Instead of spending money by creating their own apps or backend technology, hotels will be able to save by utilizing HelloTel’s resources. “The current mobile landscape for hotel apps is fragmented at best. What we offer is one app that hotel guests can use to check-in to their hotel. The result is a backend platform for hotels to offer services to anyone checked-in to their hotel” said Marc Lewis.
Hotels interested in pre-registering for access to their own freemium backend can signup here: http://hellotelapp.com/hotel-pre-registration/.
I’m not sure that “Like Tinder for hotels” is the best way to get hotels to develop on the app, but it will be interesting to see if any do.
Once again, the 2015 International CES® will feature Hollywood stars, TV personalities, professional athletes and musical icons promoting the latest innovations revolutionizing the ways consumers live, work, play, connect and access information. While it does appear that the level of celebrities endorsing tech products has significantly waned over the past few years, Nick Cannon, Fiddy, and Neil Young will most likely be major attractions. I’m not sure my Digital Health friends will be excited about Dr. Phill being the headliner of the DHSummit, but we are all looking forward to seeing all of the new wearabletech gadgets and innovation on the show floor. Here is the rundown of celebrity appearances.
Actor, entrepreneur, and radio/TV personality Nick Cannon will serve as the Ambassador for the Entertainment Matters at CES program. Entertainment Matters is a content-focused CES program developed for the film, television and digital communities.
Rapper, entrepreneur, investor and actor Curtis “50 Cent” Jacksonwill make an appearance and sign autographs for fans and attendees on Wednesday, January 7 from 2-3 PM at the SMS Audio booth (LVCC, South Hall 1, #21012). SMS audio combines technology, function and style to bring the highest caliber of sound, comfort and fashion to every product.
Dr. Phil McGraw, host of the number one daytime syndicated talk show, Dr. Phil, and co-founder of Doctor on Demand will speak at the Digital Health Summit on Thursday, January 8 from Noon-12:30 PM at the Venetian, Level 2, Bellini ballroom 2004. The sixth annual Digital Health Summit will focus on the latest enhancements that impact the healthcare system.
American radio personality, television host and producer Ryan Seacrest will headline address with Bob Pittman, chairman and CEO of iHeartMedia Inc., at C Space at ARIA, a new show location at the 2015 CES. The headliner address is scheduled for 1 PM on Wednesday, January 7 in the Pinyon 5 Ballroom at ARIA. C Space is the official destination for the marketing, advertising, content and creative communities at the 2015 CES.
Rock icon Neil Young and PonoMusic will hold a special press briefing on High Resolution Audio on Tuesday, January 6 from 3:30-4:30 PM at the Hi-Res Audio Workshop (Venetian, Bellini ballroom 2001). Limited seating is available. In addition, Young will share his passion for high-res music in a SuperSession led by Rolling Stone executive editor Nathan Brackett on Wednesday, January 7 from 10:15-11:15 AM at the LVCC, room N257.
Dolvett Quince, fitness expert, television star and New York Times author and lead trainer on “The Biggest Loser” will be launching Brookstone’s BodyForm Roller at CES. He will demonstrate techniques for using a massage roller to alleviate stress, soothe sore muscles and help muscles recover more quickly. Quince will attend a celebrity autograph session on Thursday, January 8 at 11 AM and 3 PM at the Brookstone booth (LVCC, South Hall 4, #36043).
Dutch DJ and record producer Tiësto will host a Fireside Chat and sign autographs on at 1 PM Tuesday, January 6 at the Audiofly booth (LVCC, South Hall 1, #21244).
Big mountain snowboarder and three-time Freeride world champion and expéditions leader Xavier de Le Rue will represent HEXO+ at the 2015 CES. As co-founder of the company, Xavier will be appear in the HEXO+ booth (LVCC, South Hall, #26320) throughout the show. The HEXO+ is an autonomous flying camera that follows you and records your actions as you participate in a fast-paced activity or sport.
Star of Syfy channel’s “Ascension” and “Battlestar Galactica,” actress Tricia Helfer will be hosting an autograph session on behalf of Elektrobit (EB) Automotive on Thursday, January 8 at 1 PM on the Ford Broadcast Stage (LVCC, North Hall, #2122). Elektrobit Automotive enhances the in-vehicle experience with industry leading automotive software solutions and services for comfort, safety, entertainment, navigation and connected services.
American fashion designer, fashion commentator and former “Project Runway” contestant Nick Verreos is hosting the FashionWare runway shows on Wednesday, January 7 at the WebMD Wellness Lounge (Sands, Level 2, #73110) at 10 AM, 1 PM and 2:30 PM. He also is scheduled to be in the WebMD booth during the Fashion Shows and will do a meet and greet in the FashionWare booth (Sands, Level 2, #73740) at 1:30 PM.
Professional street skateboarder Josh Kalis will attend the 2015 CES with Trace Live Networkand will be at their booth (LVCC, South Hall 2, #25618) from 11 AM–4 PM on Wednesday, January 7. Trace Live Network produces a visually intelligent smart camera, the TRACEr1, which can autonomously operate a series of vehicle accessories and lock onto and follow any subject – all while live-streaming HD footage to the internet.
Host of Howard Stern’s “The Wrap-Up Show,” Jon Hein will host the Last Gadget Standing and the Mobile Apps Showdown on Thursday, January 8 from 10:30 AM-2:00 PM at the LVCC, North Hall, Room N255. Hein will then be available for interviews at the WebMD Wellness Lounge and Studio booth (Sands, Level 2, #73110) at 4 PM.
Theoretical physicist, bestselling author, acclaimed public speaker, renowned futurist and popularizer of science Dr. Michio Kaku will attend Toyota’s press conference during the official CES Press Day on Monday, January 5 at 1 PM at the Mandalay Bay South Convention Center, Level 2, Mandalay Bay ballrooms K and L.
American retired professional basketball players and NBA legends Clyde Drexler, Calvin Murphy, and Adonal Foyle will make appearances at ZTE Corp.’s booth (LVCC, South Hall 3, #31431) during CES. Clyde “The Glide” Drexler, named one of the 50 Greatest Players in NBA History, will join ZTE on Tuesday, January 6 from 3-4 PM; Adonal Foyle will be in attendance on Wednesday, January 7 and Thursday, January 8 from 3-4 PM and Calvin Murphy will appear Friday, January 9 from 10-11 AM.
Red Bull athlete and skateboarder Maders Apse will be conducting live demos at AirDog’s booth (LVCC, Central Plaza, # CP51) throughout the 2015 CES and will be available for interviews and photo opportunities.
CES attendees can meet professional surfer Tatiana Weston-Webb and professional Big Wave Waterman Garrett McNamara and receive free autographed postcards at the Body Glove Mobile booth (LVCC, South Hall 3, #31121) during the 2015 CES. Weston-Webb is a 12-time champion and was also a stunt-double for Bethany Hamilton in the 2011 movie “Soul Surfer.” She will appear at Body Glove Mobile’s booth from 1-5 PM on Tuesday, January 6. McNamara is a World Record Holder for surfing the largest wave and one of only two people in the world to surf tsunami waves created by calving glaciers. He will make his appearance from 1-5 PM on Wednesday, January 7.
Professional skateboarder and part-owner of Osiris Shoes Tony Magnusson will perform on the half pipe from 11-11:45 AM and 3-3:45 PM on Thursday, January 8 at the Body Glove Mobile booth. Tony is a five time winner of the Legends of Skateboard World Championships, an event held in Germany that he won each year from 2001 to 2005. He also placed 5th in the Legends division of the 2009 X-Games.
CES attendees are encouraged to hear, feel and experience the House of Marley‘s 2015 product lineup through several live performances at the House of Marley booth (LVCC, Central Hall, #7913) at 2:30 PM daily. Performances include reggae royalty Daniel “Bambaata” Marley on Tuesday, January 6, roots Reggae heavyweight Johnny Osbourne on Wednesday, January 7, the legendary Shinehead on Thursday, January 8, and iconic dancehall Queen Sister Nancy on Friday, January 9.
Under Armour will host several celebrities at their booth (Sands, Level 2, #73915) during the 2015 CES. On Wednesday, January 7, Pro Trainer Gunnar Peterson will speak about “Turning Data into Training Direction” from 9:30-10:00 AM. Pro golfer Jordan Spieth, pro surfer Brianna Cope, Hall of Famer Cal Ripken Jr. and Jay Glazer from FOX Sports will also make an appearance from 2-3 PM and will be available for interviews that afternoon.
Sharp Electronics Corp. will unveil innovations for 2015 and beyond with special guest, film director and Academy Award-winning cinematographer Wally Pfister. Pfister is known for his work on films such as “The Dark Knight”, “Inception” and “Transcendence.” He will attend Sharp’s press conference during the official CES Press Day on Monday, January 5 at 9 AM at the Mandalay Bay South Convention Center, Level 2, Mandalay Bay ballrooms B,C,D.
The dance crew Kinjaz will perform at the Private Internet Access booth (LVCC, South Hall 1, #22024) during the 2015 CES.
Party people! It’s that time of year again. The 2015 International Consumer Electronics Show is just around the corner, and you know what that means. It’s time to start planning your 2015 CES party schedule.
If this is your first time at CES, here is my advice to help you prepare:
1. Stay at one of the official hotels. CES provides shuttle bus service to and from all of them. The other option is to book a hotel near the monorail. There is a stop right at the convention center and a 5 day pass is cheaper than renting and parking.
2. Wear comfy shoes. CES takes up all of Las Vegas Convention Center’s 3,200,000 sq ft, plus the meeting space of several hotels in the area. You will walk, you will stand, you will get lost and end up walking in circles.
3. Renting a car is not necessary, but if you do. Don’t try to bring it to the convention center. Parking is hell. Use it to navigate the night time parties and dinners. Taxi service crawls during CES, but there are tons of them available to get you around.
4. The Foot Spa. Not joking. It will save your life and it’s cheap.
5. Have fun!
2015 CES Parties
Sunday, January 4, 2015
Monday, January 5, 2015
LaunchFEST at CES
Monday, January 5, 2015 from 4:00 PM to 9:00 PM (PST)
Las Vegas, NV
Tuesday, January 6, 2015
Exclusive for C Space, Brand Matters and Entertainment Matters participants and the content, marketing and advertising communities
4-7 PM Tuesday, January 6
ARIA, Level 1, Pinyon 4
Gather with your colleagues and friends across the creative landscape to kick off a week of storytelling.
3799 South Las Vegas Boulevard
Between 5 & 8pm
Custom food stations and wine pairings, hand blown sugar demonstrations
and private kitchen tours await you!
Join Freescale for an Exclusive VIP Event
at 2015 International CES
January 6, 2015
8 – 10 pm
Las Vegas, Nevada
Business casual attire
The NPD Group’s Presentation and Cocktail Reception at CES
Tonight — 6:00 p.m.
Treasure Island Hotel & Casino
Treasure Island Ballroom, 2nd Floor
You’ll leave this event with new information about the exciting wearable tech market, along with our analysts’ insights about the impact of wearables on consumers, technology manufacturers, retailers, and the industry’s future innovations.
Wednesday January 7, 2015
Canadian Industry Night
Mark your calendar for the night the Canadian
industry gets together at CES in Las Vegas.
RSVP. Limited spaces available
The Bank NightClub at Bellagio
IDG Client VIP Reception
AIRBAR 108 LOUNGE @ THE STRATOSPHERE HOTEL
2000 LAS VEGAS BLVD S LAS VEGAS, NV 89102
WEDNESDAY, JANUARY 7TH, 2015
9:30PM-2:00AM (IN ORDER TO REGISTER FOR THIS EVENT PLEASE SUBMIT YOUR NAME AND EMAIL)
MakerBot CES Pinball Party At Capacity
Wednesday, January 7, 2015 from 8:00 PM to 10:00 PM (EST)
Las Vegas, NV
WD Fan Night CES 2015
Wednesday, January 7, 2015 from 6:00 PM to 9:00 PM (PST)
Las Vegas, NV
DADO and the Connected Consumer: Keeping it REAL
Jan 7, 2015 9:00 am – Jan 7, 2015 2:30 pm
Thursday, January 8, 2015
Snail Games W 3D Gaming Smart Phone Launch Media Event
Snail Games USA
Thursday, January 8, 2015 at 9:00 PM – Friday, January 9, 2015 at 12:00 AM (PST)
Las Vegas, NV
CES Mashbash 2015
Thursday, January 8, 2015 at 9:00 PM
AquaKnox, The Canal Shops @ The Venetian Hotel3355 South Las Vegas Boulevard, Las Vegas, NV, US, 89109
Friday, January 9, 2015
Invitation – Meet Seedonk at 2015 International CES
Las Vegas, NV
The Consumer Electronics Association (CEA)® today announced that Chris Moody, vice president of data strategy at Twitter, and Howard Pyle, vice president of the Marketing Innovation Group, IBM, will deliver headline addresses at C Space at ARIA, a new show location at the 2015 International CES®.
Moody and Pyle will join Bob Pittman, chairman and CEO of iHeartMedia Inc., Neal Mohan, vice president of display and video advertising at Google, Jason Jercinovic, IBM Global Brand Director, Havas Worldwide and Scott Burke, senior vice president of advertising at Yahoo, as C Space headliners. C Space is the newest official show location and the destination for the marketing, advertising, content and creative communities at CES.
“There’s truly something for everyone following the marketing and advertising worlds within this dynamic line-up of speakers at C Space,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “Our headliners represent some of the best minds in the business. We’re confident that the marketing, advertising, content and creative professionals attending the 2015 CES will come away inspired and excited about applying the latest digital trends to build their brands.”
Owned and produced by CEA, the 2015 CES is the world’s gathering place for all who thrive on the business of consumer technologies, and will run January 6-9, 2015, in Las Vegas, Nevada. C Space at ARIA has slightly different hours than the rest of the CES show locations, open from 10 AM Tuesday, January 6 through 4 PM Thursday, January 8, 2015.
Transportation will be accommodated by the C Space Shuttle, presented by HookLogic, with frequent shuttle service between C Space, Tech East and Tech West. For more information on C Space please visit CESweb.org/CSpace.
Please note the hours for C Space at ARIA are slightly different than the other CES venues. C Space closes early on Thursday (4 PM) and is closed all day Friday.
Tuesday, January 6: 10 AM-6 PM
Wednesday, January 7: 9 AM-6 PM
Thursday, January 8: 9 AM-4 PM
Friday, January 9: CLOSED
As a self-proclaimed marketing geek, I’m very excited about the C Space. I hope to see you at the opening reception.
Create your own CES meme here.
Thanks to some awesome connections, I hosted a preview event at the all new Microsoft retail store in Tulsa, OK.
The Tulsa retail store marks the 109th Microsoft full retail store in the U.S and Canada and the second store in Oklahoma.
A few of my #SMTULSA peeps, joined me for a quick tour of the store and the geek out over some of the latest Microsoft toys.
My favorites were the Surface Pro3, the Microsoft Band, and of course the Maker Bot 3D printer.
The store itself is pretty cool. Located across the hall and a few doors down from that other tech store, the Microsoft Store in Woodland Hills Mall will be a great addition
to the mall during the holiday season and beyond.
Enough about my tour, let’s get this party started.
Here is the full schedule of events for the Microsoft retail store grand opening festivities.
WEDNESDAY, NOVEMBER 19, 2014
Start lining up for your chance to meet Barry Sanders and attend his exclusive Xbox One event on Thursday.
Location: Outside at the Acorn Entrance, near The Cheesecake Factory. Due to the Weather, people who come to line up will receive a voucher.
THURSDAY, NOVEMBER 20, 2014
Grand opening ceremonies begin.
Microsoft retail store opens (free tickets for the Xbox One event with Barry Sanders distributed***)
Start lining up to get into the Xbox one event with Barry Sanders at the Microsoft Store at Woodland Hills Mall. A limited number of customers in line early will have the opportunity to play Xbox One with Barry Sanders.***
Come meet Barry Sanders and get a chance to play Xbox One inside the Microsoft Store at Woodland Hills Mall.***
For a full schedule of events and FAQs visit http://msft.it/WDHFAQ.
Tis the season. No, that that season. The season to start planning for Las Vegas.
The Consumer Electronics Association (CEA)® has announced its official Press Day schedule for the 2015 International CES®. Open exclusively to registered CES media, Press Day will showcase 2015 CES exhibitor press conferences with major product and company news from 8 AM-5 PM on Monday, January 5, at Mandalay Bay. Owned and produced by CEA, the International CES is the world’s gathering place for all who thrive on the business of consumer technologies. The 2015 CES is scheduled to run January 6-9, 2015, in Las Vegas, Nevada.
“Every year, we are energized by the innovative product unveilings at Press Day that reveal the trends we’ll see on the CES show floor and the technologies that will fuel our industry and excite consumers in the year ahead,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “We’ve got a terrific group of companies that are part of the dynamic 2015 Press Day lineup, including first-timer ZTE, all of whom will announce the next generation of breakthrough innovations in consumer technology.”
Media registered for the 2015 CES are encouraged to save the date for the following Press Day events on Monday, January 5, 2015:
• LG Electronics*
• DISH Network
• Stream TV Networks
*Denotes Invitation-Only Event
Press Day also will feature a full line-up of exhibitor Power Sessions, 30-minute press conferences for companies looking to break their news quickly and directly to CES media. Beginning at 8:30 AM, Power Sessions will be located at Mandalay Bay, Level Three, South Seas Ballroom J. A full schedule of Power Sessions will be posted to the Press Events section of CESweb.org in the coming weeks.
A dedicated shuttle service, running from official CES hotels to Mandalay Bay and the LVCC, will run from 6:30 AM-7 PM on Press Day. Lunch will be available to registered CES press and industry analysts beginning at 11:30 AM on Press Day in the Press Room, sponsored by AutoTrader.com, located at Mandalay Bay, Level Two, Lagoon J.
On Sunday, January 4, registered CES media are also encouraged to attend the following press events at Mandalay Bay:
State of the Consumer Tech Industry and 2015 CES Trends to Watch
Level 2, Breakers Ballroom H
Before the doors open for the most important tech event in the country, get a glimpse into what everyone will be talking about in the year to come. Attend this presentation by Dr. Shawn DuBravac, CFA, chief economist and senior director of research, CEA to gain an understanding of the business trends, market forces and consumer dynamics behind the technology on display at the 2015 International CES.
State of the Global CE Industry
Level 2, Breakers Ballroom H
Countries with fast-growing economies and large emerging middle classes will lead the way in new CE revenue growth. This session, presented by Steve Koenig, director, industry analysis, provides a comprehensive look at global CE market trends and opportunities.
CES Unveiled Las Vegas
Level 3, South Seas Ballroom C
CES Unveiled Las Vegas is the official media event of the International CES, featuring boundary-breaking innovation from more than 90 exhibitors from around the globe. Be the first to see the new year’s products. This annual networking event will also feature the 2015 CES Innovation Awards Honorees.
Exhibit halls for the 2015 CES will open 10 AM, Tuesday, January 6, 2015. For breaking technology news leading up to the show, head to Mandalay Bay. Last year’s preshow press events saw the launch of LG’s G Flex, a curved OLED display with the world’s first curved battery, and VOXX’s Myris, an iris identifying authenticator for increased online security. Formula E revealed and demoed the first electric racing car and Sony introduced the first in-home video download 4K service.
The 2015 CES press conference schedule will be updated regularly through the 2015 CES. All CES press conference opportunities are listed here. Companies interested in hosting a press conference during the 2015 CES can submit a 2015 CES Press Conference Reservation Request Form to schedule their event.
The 2015 CES will feature more than 3,500 exhibitors unveiling the latest consumer technology products and services across the entire ecosystem of consumer technologies. For more information on the 2015 CES, visit CESweb.org.
I hope you can join me September 25. Let’s talk about social media marketing strategy.
My plan is have a very interactive session to help local businesses develop and implement social media strategies to help them reach their goals.
My goal is to have you walk out of the session with a plan of action.
Tis the season for music festivals. The Social Media Tulsa team and I, just finished rocking social media for the Center of the Universe Festival in Tulsa, ok. Since then, we’ve had a lot of questions from other events and music festivals on how we did it and how we can help them. While I can’t promise you the same magic in a blog post that our team provides live, I can provide you with a few tips to help you rock social media for your festival.
10 Tips: How to Rock Social Media for Music Festivals
Before the Festival
1. Make your website the one stop shop. While we all love social media, your website should always be home base for information. Don’t make people search for information. 2. Go Mobile. Even if your website is responsive, wireless networks can get wonky when thousands of people are posting #selfies. A mobile app is a great way to send last minute changes and updates. Not to mention how much it saves you and the planet from printed programs. 3. Create a hashtag and stick with it. There’s a lot of debate about whether you should add the year to the end of your festival’s hashtag. My thoughts are, no. Your hashtag should be consistent for easy branding year after year. Examples: #COUFest #Coachella #SXSW #Boonaroo 4. Communicate early and often. There is never too much information when thousands of people are headed your way. Twitter, Google+, and Facebook are great for sharing band announcements, lineups, and security information. Don’t forget email. 5. Social Media Strategy. Secure your name and create a plan of action for all of the social networks you plan to use. This should be done as far in advance as possible. Planning for the next year starts when the last band says goodnight.
During the Festival
6. Social Media Command Center. Have one central location with a dedicated wifi connection for monitoring social accounts. Watch for last minute questions and comments and be prepared to answer them. 7. Photography Team. Make sure you have photographers scheduled during the festival to capture the moments. Bands, attendees, sponsors, etc. Real time sharing happens when photographers have access to the social media command center and work with the social media team. Note: think about the kind of shots you want to share through out the year. i.e #TBT #SelfieSunday #highfivefriday #FestivalFashion (create your own). 8. Video Team. Whether you’re live streaming or not, make sure you have a video team on site. Think about a highlight reel and how many youtube videos you can create from the footage. Don’t forget short form video for Instagram and Vine. 9. Social Media Teams during the festival. There should be a command center team responsible for social listening and responding. Posting highlights and important updates are also a role for the command center team. The social media strike team should cover real time action of the festival. Instagram, Vine, Snapchat, and Twitter are great because of their mobility. I like to treat Facebook as a highlight reel.
After the Festival
10. Post Festival Strategy. After the festival, organizers are swamped with interview requests, tear down, and just plain exhaustion. Now is not the time to let up on social. People are going through their phones and cameras sharing their favorite festival moments. Make sure you have a strategy to keep people engaged.
Don’t want to go it alone? Send me an email and we can talk about how we can Rock Social Media for your Music Festival. cheryl at partyaficionado (dot) com
The Consumer Electronics Association (CEA) ® today opened registration for the 2015 International CES®, the global gathering place for all who thrive on the business of consumer technologies. The event is scheduled January 6-9, 2015, in Las Vegas, Nevada. Attendees and media can register today at CESweb.org.
Like last year, attendees can pick up badges at more than 25 designated locations in Las Vegas. Key pickup locations include McCarran International Airport baggage claim areas, official show hotels and 2015 CES exhibit venues. Attendees will receive a confirmation code upon completing their registration form in its entirety that will help expedite their badge pick up.
The International CES draws more than 150,000 of the top industry executives, retail buyers, content providers, entertainment executives, venture capitalists, engineers, government officials and media from around the world.
“The 2015 International CES is the proving ground of innovation and this January’s event promises to be an amazing hands-on experience,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “We encourage attendees to register now and to start making travel plans to ensure the greatest choice of flights and hotel rooms.”
Attendees are encouraged to register in advance of CES to ensure quicker access to their badge on-site. Additional information on the 2015 CES, including hotel and airline information, can be found at CESweb.org. CES has room blocks at discounted rates, available for a limited time, at partner hotels throughout Las Vegas. It is important to make hotel reservations early to secure the best rates.
Note to Media (That includes online media): Registration for credentialed media is free.
If all goes as plan, I’ll be back covering event tech, social media integration, and all that’s new in digital health. Will you be there? Register now and don’t forget to book your hotel early. Want my suggestions on where to stay? Ask in the comments below.