Marketing Experts Complete Dynamic Line-up of C Space Headliners at #CES2015

Marketing Experts Complete Dynamic Line-up of C Space Headliners at #CES2015

The Consumer Electronics Association (CEA)® today announced that Chris Moody, vice president of data strategy at Twitter, and Howard Pyle, vice president of the Marketing Innovation Group, IBM, will deliver headline addresses at C Space at ARIA, a new show location at the 2015 International CES®.

Moody and Pyle will join Bob Pittman, chairman and CEO of iHeartMedia Inc., Neal Mohan, vice president of display and video advertising at Google, Jason Jercinovic, IBM Global Brand Director, Havas Worldwide and Scott Burke, senior vice president of advertising at Yahoo, as C Space headliners. C Space is the newest official show location and the destination for the marketing, advertising, content and creative communities at CES.

“There’s truly something for everyone following the marketing and advertising worlds within this dynamic line-up of speakers at C Space,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “Our headliners represent some of the best minds in the business. We’re confident that the marketing, advertising, content and creative professionals attending the 2015 CES will come away inspired and excited about applying the latest digital trends to build their brands.”

Owned and produced by CEA, the 2015 CES is the world’s gathering place for all who thrive on the business of consumer technologies, and will run January 6-9, 2015, in Las Vegas, Nevada. C Space at ARIA has slightly different hours than the rest of the CES show locations, open from 10 AM Tuesday, January 6 through 4 PM Thursday, January 8, 2015.

Transportation will be accommodated by the C Space Shuttle, presented by HookLogic, with frequent shuttle service between C Space, Tech East and Tech West. For more information on C Space please visit CESweb.org/CSpace.

Please note the hours for C Space at ARIA are slightly different than the other CES venues. C Space closes early on Thursday (4 PM) and is closed all day Friday.
Tuesday, January 6: 10 AM-6 PM
Wednesday, January 7: 9 AM-6 PM
Thursday, January 8: 9 AM-4 PM
Friday, January 9: CLOSED

As a self-proclaimed marketing geek, I’m very excited about the C Space. I hope to see you at the opening reception.

CspaceReception_300px_1

 

Create your own CES meme here.

Microsoft Retail Grand Opening Festivities in Tulsa, OK

Microsoft Retail Grand Opening Festivities in Tulsa, OK

Thanks to some awesome connections, I hosted a preview event at the all new Microsoft retail store in Tulsa, OK.

The Tulsa retail store marks the 109th Microsoft full retail store in the U.S and Canada and the second store in Oklahoma.
A few of my #SMTULSA peeps, joined me for a quick tour of the store and the geek out over some of the latest Microsoft toys.
My favorites were the Surface Pro3, the Microsoft Band, and of course the Maker Bot 3D printer.

The store itself is pretty cool. Located across the hall and a few doors down from that other tech store, the Microsoft Store in Woodland Hills Mall will be a great addition
to the mall during the holiday season and beyond.

Enough about my tour, let’s get this party started.
Here is the full schedule of events for the Microsoft retail store grand opening festivities.
Microsoft Grand Opening Tulsa
WEDNESDAY, NOVEMBER 19, 2014
10:00 P.m.
Start lining up for your chance to meet Barry Sanders and attend his exclusive Xbox One event on Thursday.
Location: Outside at the Acorn Entrance, near The Cheesecake Factory. Due to the Weather, people who come to line up will receive a voucher.

THURSDAY, NOVEMBER 20, 2014
10:30 a.m.
Grand opening ceremonies begin.

11:00 a.m.
Microsoft retail store opens (free tickets for the Xbox One event with Barry Sanders distributed***)

4:00 p.m.
Start lining up to get into the Xbox one event with Barry Sanders at the Microsoft Store at Woodland Hills Mall. A limited number of customers in line early will have the opportunity to play Xbox One with Barry Sanders.***

6:00 p.m.
Come meet Barry Sanders and get a chance to play Xbox One inside the Microsoft Store at Woodland Hills Mall.***

For a full schedule of events and FAQs visit http://msft.it/WDHFAQ.

2015 CES Parties #CES2015

2015 CES Parties #CES2015

Party people! It’s that time of year again. The 2015 International Consumer Electronics Show is just around the corner, and you know what that means. It’s time to start planning your 2015 CES party schedule.

If this is your first time at CES, here is my advice to help you prepare:

1. Stay at one of the official hotels. CES provides shuttle bus service to and from all of them. The other option is to book a hotel near the monorail. There is a stop right at the convention center and a 5 day pass is cheaper than renting and parking.

2. Wear comfy shoes. CES takes up all of Las Vegas Convention Center’s 3,200,000 sq ft, plus the meeting space of several hotels in the area. You will walk, you will stand, you will get lost and end up walking in circles.

3. Renting a car is not necessary, but if you do. Don’t try to bring it to the convention center. Parking is hell. Use it to navigate the night time parties and dinners. Taxi service crawls during CES, but there are tons of them available to get you around.

4. The Foot Spa. Not joking. It will save your life and it’s cheap.

5. Have fun!

2015 CES Parties

Sunday, January 4, 2015

Monday, January 5, 2015

LaunchFEST at CES
Angel Launch
Monday, January 5, 2015 from 4:00 PM to 9:00 PM (PST)
Las Vegas, NV

 

ces2015

foundation capital ces party

 

Tuesday, January 6, 2015

CspaceReception_300px_1

Exclusive for C Space, Brand Matters and Entertainment Matters participants and the content, marketing and advertising communities
4-7 PM Tuesday, January 6
ARIA, Level 1, Pinyon 4
Gather with your colleagues and friends across the creative landscape to kick off a week of storytelling.

Wednesday January 7, 2015

Canadian Industry Night
Mark your calendar for the night the Canadian
industry gets together at CES in Las Vegas.
RSVP.  Limited spaces available
The Bank NightClub at Bellagio
IDG Client VIP Reception
AIRBAR 108 LOUNGE @ THE STRATOSPHERE HOTEL
2000 LAS VEGAS BLVD S LAS VEGAS, NV 89102
WEDNESDAY, JANUARY 7TH, 2015
9:30PM-2:00AM (IN ORDER TO REGISTER FOR THIS EVENT PLEASE SUBMIT YOUR NAME AND EMAIL)

MakerBot CES Pinball Party
MakerBot
Wednesday, January 7, 2015 from 8:00 PM to 10:00 PM (EST)
Las Vegas, NV

CES Party List

 

Bosch ces party 2015

Thursday, January 8, 2015

Snail Games W 3D Gaming Smart Phone Launch Media Event
Snail Games USA
Thursday, January 8, 2015 at 9:00 PM – Friday, January 9, 2015 at 12:00 AM (PST)
Las Vegas, NV

Friday, January 9, 2015

Press Day Lineup for 2015 International CES

Press Day Lineup for 2015 International CES

Tis the season.  No, that that season. The season to start planning for Las Vegas.

The Consumer Electronics Association (CEA)® has announced its official Press Day schedule for the 2015 International CES®. Open exclusively to registered CES media, Press Day will showcase 2015 CES exhibitor press conferences with major product and company news from 8 AM-5 PM on Monday, January 5, at Mandalay Bay. Owned and produced by CEA, the International CES is the world’s gathering place for all who thrive on the business of consumer technologies. The 2015 CES is scheduled to run January 6-9, 2015, in Las Vegas, Nevada.

“Every year, we are energized by the innovative product unveilings at Press Day that reveal the trends we’ll see on the CES show floor and the technologies that will fuel our industry and excite consumers in the year ahead,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “We’ve got a terrific group of companies that are part of the dynamic 2015 Press Day lineup, including first-timer ZTE, all of whom will announce the next generation of breakthrough innovations in consumer technology.”

Media registered for the 2015 CES are encouraged to save the date for the following Press Day events on Monday, January 5, 2015:

8-8:45 AM
• LG Electronics*
• Bosch
9-9:45 AM
• Sharp
• Monster
10-10:45 AM
• Panasonic
11-11:45 AM
• DISH Network
• VOXX
12-12:45 PM
• Qualcomm
1-1:45 PM
• Hisense
• Toyota
2-2:45 PM
• Samsung
3-3:45 PM
• Stream TV Networks
4-4:45 PM
• ZTE
5-5:45 PM
• Sony*

*Denotes Invitation-Only Event

Press Day also will feature a full line-up of exhibitor Power Sessions, 30-minute press conferences for companies looking to break their news quickly and directly to CES media. Beginning at 8:30 AM, Power Sessions will be located at Mandalay Bay, Level Three, South Seas Ballroom J. A full schedule of Power Sessions will be posted to the Press Events section of CESweb.org in the coming weeks.

A dedicated shuttle service, running from official CES hotels to Mandalay Bay and the LVCC, will run from 6:30 AM-7 PM on Press Day. Lunch will be available to registered CES press and industry analysts beginning at 11:30 AM on Press Day in the Press Room, sponsored by AutoTrader.com, located at Mandalay Bay, Level Two, Lagoon J.

On Sunday, January 4, registered CES media are also encouraged to attend the following press events at Mandalay Bay:

State of the Consumer Tech Industry and 2015 CES Trends to Watch
2-3 PM
Level 2, Breakers Ballroom H
Before the doors open for the most important tech event in the country, get a glimpse into what everyone will be talking about in the year to come. Attend this presentation by Dr. Shawn DuBravac, CFA, chief economist and senior director of research, CEA to gain an understanding of the business trends, market forces and consumer dynamics behind the technology on display at the 2015 International CES.

State of the Global CE Industry
3-4 PM
Level 2, Breakers Ballroom H
Countries with fast-growing economies and large emerging middle classes will lead the way in new CE revenue growth. This session, presented by Steve Koenig, director, industry analysis, provides a comprehensive look at global CE market trends and opportunities.

CES Unveiled

CES Unveiled Las Vegas
4-7 PM
Level 3, South Seas Ballroom C
CES Unveiled Las Vegas is the official media event of the International CES, featuring boundary-breaking innovation from more than 90 exhibitors from around the globe. Be the first to see the new year’s products. This annual networking event will also feature the 2015 CES Innovation Awards Honorees.

Exhibit halls for the 2015 CES will open 10 AM, Tuesday, January 6, 2015. For breaking technology news leading up to the show, head to Mandalay Bay. Last year’s preshow press events saw the launch of LG’s G Flex, a curved OLED display with the world’s first curved battery, and VOXX’s Myris, an iris identifying authenticator for increased online security. Formula E revealed and demoed the first electric racing car and Sony introduced the first in-home video download 4K service.

The 2015 CES press conference schedule will be updated regularly through the 2015 CES. All CES press conference opportunities are listed here. Companies interested in hosting a press conference during the 2015 CES can submit a 2015 CES Press Conference Reservation Request Form to schedule their event.

The 2015 CES will feature more than 3,500 exhibitors unveiling the latest consumer technology products and services across the entire ecosystem of consumer technologies. For more information on the 2015 CES, visit CESweb.org.

How to Rock Social Media for Music Festivals

How to Rock Social Media for Music Festivals

Tis the season for music festivals. The Social Media Tulsa team and I, just finished rocking social media for the Center of the Universe Festival in Tulsa, ok. Since then, we’ve had a lot of questions from other events and music festivals on how we did it and how we can help them. While I can’t promise you the same magic in a blog post that our team provides live, I can provide you with a few tips to help you rock social media for your festival.

10 Tips: How to Rock Social Media for Music Festivals

Before the Festival

1. Make your website the one stop shop.  While we all love social media, your website should always be home base for information. Don’t make people search for information. 2. Go Mobile. Even if your website is responsive, wireless networks can get wonky when thousands of people are posting #selfies. A mobile app is a great way to send last minute changes and updates. Not to mention how much it saves you and the planet from printed programs. 3. Create a hashtag and stick with it. There’s a lot of debate about whether you should add the year to the end of your festival’s hashtag.  My thoughts are, no. Your hashtag should be consistent for easy branding year after year.  Examples: #COUFest #Coachella #SXSW #Boonaroo 4. Communicate early and often. There is never too much information when thousands of people are headed your way.  Twitter,  Google+, and Facebook are great for sharing band announcements, lineups, and security information.  Don’t forget email. 5. Social Media Strategy. Secure your name and create a plan of action for all of the social networks you plan to use. This should be done as far in advance as possible. Planning for the next year starts when the last band says goodnight.

During the Festival

6. Social Media Command Center. Have one central location with a dedicated wifi connection for monitoring social accounts. Watch for last minute questions and comments and be prepared to answer them. 7. Photography Team. Make sure you have photographers scheduled during the festival to capture the moments. Bands, attendees, sponsors, etc. Real time sharing happens when photographers have access to the social media command center and work with the social media team. Note: think about the kind of shots you want to share through out the year. i.e #TBT #SelfieSunday #highfivefriday #FestivalFashion (create your own). 8. Video Team. Whether you’re live streaming or not, make sure you have a video team on site.  Think about a highlight reel and  how many youtube videos you can create from the footage. Don’t forget short form video for Instagram and Vine. 9. Social Media Teams during the festival.  There should be a command center team responsible for social listening and responding. Posting highlights and important  updates are also a role for the command center team. The social media strike team should cover  real time action of the festival. Instagram, Vine, Snapchat, and Twitter are great because of their mobility. I like to treat Facebook as a highlight reel.

After the Festival

10. Post Festival Strategy.  After the festival, organizers are swamped with interview requests, tear down, and just plain exhaustion. Now is not the time to let up on social. People are going through their phones and cameras sharing their favorite festival moments. Make sure you have a strategy to keep people engaged.

Don’t want to go it alone?  Send me an email and we can talk about how we can Rock Social Media for your Music Festival.  cheryl at partyaficionado (dot) com

Register Now for the 2015 International CES #CES2015

Register Now for the 2015 International CES #CES2015

The Consumer Electronics Association (CEA) ® today opened registration for the 2015 International CES®, the global gathering place for all who thrive on the business of consumer technologies. The event is scheduled January 6-9, 2015, in Las Vegas, Nevada.  Attendees and media can register today at CESweb.org
 
Like last year, attendees can pick up badges at more than 25 designated locations in Las Vegas. Key pickup locations include McCarran International Airport baggage claim areas, official show hotels and 2015 CES exhibit venues. Attendees will receive a confirmation code upon completing their registration form in its entirety that will help expedite their badge pick up.
 
The International CES draws more than 150,000 of the top industry executives, retail buyers, content providers, entertainment executives, venture capitalists, engineers, government officials and media from around the world.  

“The 2015 International CES is the proving ground of innovation and this January’s event promises to be an amazing hands-on experience,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “We encourage attendees to register now and to start making travel plans to ensure the greatest choice of flights and hotel rooms.”
 
Attendees are encouraged to register in advance of CES to ensure quicker access to their badge on-site. Additional information on the 2015 CES, including hotel and airline information, can be found at CESweb.org. CES has room blocks at discounted rates, available for a limited time, at partner hotels throughout Las Vegas.  It is important to make hotel reservations early to secure the best rates.
 
Note to Media (That includes online media): Registration for credentialed media is free.

If all goes as plan, I’ll be back covering event tech, social media integration, and all that’s new in digital health. Will you be there?  Register now and don’t forget to book your hotel early.  Want my suggestions on where to stay? Ask in the comments below.

Event Highlights from Demand Success Conference 2014

Event Highlights from Demand Success Conference 2014

I attended the 2014, Demand Success conference hosted by my friends at Vocus. Their conference has changed quite a bit from the last time I attended. While there were sessions supporting Vocus products, Demand Success is now a full on Pr, Marketing, and Social Media conference.

Armed with my favorite tools for social media event coverage, I posted most of my experience live on Google+ and Twitter. I wrote about one of my favorite sessions over on the Social Media Tulsa Blog: The World’s Greatest Social Media Strategy. Go check it out and let me know what you think.

the tools social media for events

The Tools for Social Media Event Coverage.: Google Glass. Laptop. Smartphone

Here, For my fellow event geeks, I’ve decided to share some of my favorite things from Demand Success Conference 2014.

Event Highlights from Demand Success Conference 2014 

1. Multiple function Name Badges

Name badge, agenda, and map. The colorful inserts also included information for downloading the
conference mobile app and of course the WIFI code and password information. The registration team was also very helpful throughout the conference.

Name badge

 

2. The Wake up Call: An exciting opening act of drummers

3. Brand All the Things! Vocus is a master of branding. Why do I say that? Well, I’m posting a bathroom selfie. #nuffsaid.
vocus
4. Inspiration Board: Old School Twitter. A great way to connect us back to what inspired us from the conference.

Vocus inspiration board

 

5. Social Photo booth: Very popular these days. Loved the ability to email or share to social sites.

Social Photo Booth Demand14

5. Books, Books, Books: While I’m a digital junkie, I love paper books (and magazines). A Great way to get speakers is to buy their latest book for attendees.

Books Books Books

6. Location, Location, Location: It really can’t get better than this view from the Thursday night reception behind the Gaylord.  Great to test out the panoramic feature on my smartphone camera.

Location Location Location Demand14

 

panoramic at the potomic by cheryl lawson

 

These are just some of the highlights from my trip to Demand Success Conference 2014. Of course they had spectacular sessions, keynotes, charging stations, and Wifi that worked spectacularly. I’m glad I got a chance to attend. Kudos to Vocus for producing such a great conference.

2015 International CES Call for Speakers

2015 International CES Call for Speakers

The International CES® today announced its “Call for Speakers” for the 2015 International CES®, the global gathering place for all who thrive on the business of consumer technologies. The International CES returns to Las Vegas, Nevada, January 6-9, 2015.
 
The International CES conference program, ranked as a top speaking opportunity for CEOs, features consumer technology’s leading visionaries addressing the latest trends, strategies and upcoming business opportunities.
 
The CES conference boasts the talents and expertise of industry speakers through 250 cutting-edge sessions, empowering attendees with the knowledge to stay at the forefront of innovation. 
 
More than 160,000 industry professionals from the accessories, audio, automotive, content, digital imaging, entertainment, health and fitness, video and wireless industries attend the International CES. Corporate buyers and retailers, media, analysts, venture capitalists and manufacturers from more than 140 countries also come to CES to conduct global business.
 
Speaker proposals will be accepted through 5 p.m. EDT, June 13, 2014. Detailed information, including the 2015 CES submission form, is available online.

2014 International CES Features Record Number of International Attendees

2014 International CES Features Record Number of International Attendees

The Consumer Electronics Association (CEA)®, owner and producer of the International CES®,  announced the results of an independent audit that confirmed a record number of international professionals – 40,828 (a 12.7 percent increase from the 2013 CES) – attended the 2014 International CES® from 144 countries. Additionally, 6,757 press and industry analysts attended the show to report on the latest consumer technologies and trends.
 
The 2014 CES ran January 7-10, 2014 in Las Vegas and welcomed a record 160,498 industry professionals overall, up five percent over 2013. The independent audit, performed by Veris Consulting, LLC, confirms CES’ status as the world’s gathering place for all who thrive on the business of consumer technologies.

 
“The 2014 International CES broke records across the board as the most important, must-attend business event of the year,” said Karen Chupka, senior vice president, International CES and corporate business strategy. “These audit results confirm that CES continues to serve as the global gathering place that inspires and unites Fortune 500 executives, retail buyers, engineers, content producers, entertainment executives, venture capitalists and media from all over the world to see, touch, interact and experience the latest trends and technologies that are shaping the future.”
 
“CEA has led the exhibition industry in using and advocating for independent audits as they allow exhibitors to make informed marketing and sales investments,” said Gary Shapiro, president and CEO, CEA.
 
Veris is certified by the Exhibition and Event Industry Audit Commission (EEIAC) to perform audits. The CES audit provides absolute verification of exhibition records, including direct on-site observation, examination of registration systems and testing of attendee records. Post-show analysis included direct confirmation sampling, reconciliation of attendance lists, elimination of duplicate names, and verification of demographic data with the source of documentation.

Attendees of CES Samsung booth
 
Final audit numbers may differ from preliminary estimates given onsite due to additional badge pick-ups and badge reader reports. This audit complies with the industry standards for audits adopted by both the EEIAC and the International Association of Exhibition and Events (IAEE).
 
Audit highlights can be found here. The full Audit Summary will be available in early May.
 
Outside of the Veris audit, CEA confirmed that 3,673 exhibitors (a 12 percent increase from the 2013 CES) from around the globe unveiled their latest tech innovations at the 2014 International CES®, which spanned 2.06 million net square feet of exhibit space.
 
The 2015 International CES is scheduled for January 6-9, 2015, in Las Vegas.    

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