Tis the season for music festivals. The Social Media Tulsa team and I, just finished rocking social media for the Center of the Universe Festival in Tulsa, ok. Since then, we’ve had a lot of questions from other events and music festivals on how we did it and how we can help them. While I can’t promise you the same magic in a blog post that our team provides live, I can provide you with a few tips to help you rock social media for your festival.
10 Tips: How to Rock Social Media for Music Festivals
Before the Festival
1. Make your website the one stop shop. While we all love social media, your website should always be home base for information. Don’t make people search for information. 2. Go Mobile. Even if your website is responsive, wireless networks can get wonky when thousands of people are posting #selfies. A mobile app is a great way to send last minute changes and updates. Not to mention how much it saves you and the planet from printed programs. 3. Create a hashtag and stick with it. There’s a lot of debate about whether you should add the year to the end of your festival’s hashtag. My thoughts are, no. Your hashtag should be consistent for easy branding year after year. Examples: #COUFest #Coachella #SXSW #Boonaroo 4. Communicate early and often. There is never too much information when thousands of people are headed your way. Twitter, Google+, and Facebook are great for sharing band announcements, lineups, and security information. Don’t forget email. 5. Social Media Strategy. Secure your name and create a plan of action for all of the social networks you plan to use. This should be done as far in advance as possible. Planning for the next year starts when the last band says goodnight.
During the Festival
6. Social Media Command Center. Have one central location with a dedicated wifi connection for monitoring social accounts. Watch for last minute questions and comments and be prepared to answer them. 7. Photography Team. Make sure you have photographers scheduled during the festival to capture the moments. Bands, attendees, sponsors, etc. Real time sharing happens when photographers have access to the social media command center and work with the social media team. Note: think about the kind of shots you want to share through out the year. i.e #TBT #SelfieSunday #highfivefriday #FestivalFashion (create your own). 8. Video Team. Whether you’re live streaming or not, make sure you have a video team on site. Think about a highlight reel and how many youtube videos you can create from the footage. Don’t forget short form video for Instagram and Vine. 9. Social Media Teams during the festival. There should be a command center team responsible for social listening and responding. Posting highlights and important updates are also a role for the command center team. The social media strike team should cover real time action of the festival. Instagram, Vine, Snapchat, and Twitter are great because of their mobility. I like to treat Facebook as a highlight reel.
After the Festival
10. Post Festival Strategy. After the festival, organizers are swamped with interview requests, tear down, and just plain exhaustion. Now is not the time to let up on social. People are going through their phones and cameras sharing their favorite festival moments. Make sure you have a strategy to keep people engaged.
Don’t want to go it alone? Send me an email and we can talk about how we can Rock Social Media for your Music Festival. cheryl at partyaficionado (dot) com
The Consumer Electronics Association (CEA) ® today opened registration for the 2015 International CES®, the global gathering place for all who thrive on the business of consumer technologies. The event is scheduled January 6-9, 2015, in Las Vegas, Nevada. Attendees and media can register today at CESweb.org. Like last year, attendees can pick up badges at more than 25 designated locations in Las Vegas. Key pickup locations include McCarran International Airport baggage claim areas, official show hotels and 2015 CES exhibit venues. Attendees will receive a confirmation code upon completing their registration form in its entirety that will help expedite their badge pick up. The International CES draws more than 150,000 of the top industry executives, retail buyers, content providers, entertainment executives, venture capitalists, engineers, government officials and media from around the world.
“The 2015 International CES is the proving ground of innovation and this January’s event promises to be an amazing hands-on experience,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “We encourage attendees to register now and to start making travel plans to ensure the greatest choice of flights and hotel rooms.” Attendees are encouraged to register in advance of CES to ensure quicker access to their badge on-site. Additional information on the 2015 CES, including hotel and airline information, can be found at CESweb.org. CES has room blocks at discounted rates, available for a limited time, at partner hotels throughout Las Vegas. It is important to make hotel reservations early to secure the best rates. Note to Media (That includes online media): Registration for credentialed media is free.
If all goes as plan, I’ll be back covering event tech, social media integration, and all that’s new in digital health. Will you be there? Register now and don’t forget to book your hotel early. Want my suggestions on where to stay? Ask in the comments below.
I attended the 2014, Demand Success conference hosted by my friends at Vocus. Their conference has changed quite a bit from the last time I attended. While there were sessions supporting Vocus products, Demand Success is now a full on Pr, Marketing, and Social Media conference.
Armed with my favorite tools for social media event coverage, I posted most of my experience live on Google+ and Twitter. I wrote about one of my favorite sessions over on the Social Media Tulsa Blog: The World’s Greatest Social Media Strategy. Go check it out and let me know what you think.
The Tools for Social Media Event Coverage.: Google Glass. Laptop. Smartphone
Here, For my fellow event geeks, I’ve decided to share some of my favorite things from Demand Success Conference 2014.
Event Highlights from Demand Success Conference 2014
1. Multiple function Name Badges
Name badge, agenda, and map. The colorful inserts also included information for downloading the
conference mobile app and of course the WIFI code and password information. The registration team was also very helpful throughout the conference.
2. The Wake up Call: An exciting opening act of drummers
3. Brand All the Things! Vocus is a master of branding. Why do I say that? Well, I’m posting a bathroom selfie. #nuffsaid.
4. Inspiration Board: Old School Twitter. A great way to connect us back to what inspired us from the conference.
5. Social Photo booth: Very popular these days. Loved the ability to email or share to social sites.
5. Books, Books, Books: While I’m a digital junkie, I love paper books (and magazines). A Great way to get speakers is to buy their latest book for attendees.
6. Location, Location, Location: It really can’t get better than this view from the Thursday night reception behind the Gaylord. Great to test out the panoramic feature on my smartphone camera.
These are just some of the highlights from my trip to Demand Success Conference 2014. Of course they had spectacular sessions, keynotes, charging stations, and Wifi that worked spectacularly. I’m glad I got a chance to attend. Kudos to Vocus for producing such a great conference.
The International CES® today announced its “Call for Speakers” for the 2015 International CES®, the global gathering place for all who thrive on the business of consumer technologies. The International CES returns to Las Vegas, Nevada, January 6-9, 2015. The International CES conference program, ranked as a top speaking opportunity for CEOs, features consumer technology’s leading visionaries addressing the latest trends, strategies and upcoming business opportunities. The CES conference boasts the talents and expertise of industry speakers through 250 cutting-edge sessions, empowering attendees with the knowledge to stay at the forefront of innovation. More than 160,000 industry professionals from the accessories, audio, automotive, content, digital imaging, entertainment, health and fitness, video and wireless industries attend the International CES. Corporate buyers and retailers, media, analysts, venture capitalists and manufacturers from more than 140 countries also come to CES to conduct global business. Speaker proposals will be accepted through 5 p.m. EDT, June 13, 2014. Detailed information, including the 2015 CES submission form, is available online.
The Consumer Electronics Association (CEA)®, owner and producer of the International CES®, announced the results of an independent audit that confirmed a record number of international professionals – 40,828 (a 12.7 percent increase from the 2013 CES) – attended the 2014 International CES® from 144 countries. Additionally, 6,757 press and industry analysts attended the show to report on the latest consumer technologies and trends. The 2014 CES ran January 7-10, 2014 in Las Vegas and welcomed a record 160,498 industry professionals overall, up five percent over 2013. The independent audit, performed by Veris Consulting, LLC, confirms CES’ status as the world’s gathering place for all who thrive on the business of consumer technologies.
“The 2014 International CES broke records across the board as the most important, must-attend business event of the year,” said Karen Chupka, senior vice president, International CES and corporate business strategy. “These audit results confirm that CES continues to serve as the global gathering place that inspires and unites Fortune 500 executives, retail buyers, engineers, content producers, entertainment executives, venture capitalists and media from all over the world to see, touch, interact and experience the latest trends and technologies that are shaping the future.” “CEA has led the exhibition industry in using and advocating for independent audits as they allow exhibitors to make informed marketing and sales investments,” said Gary Shapiro, president and CEO, CEA. Veris is certified by the Exhibition and Event Industry Audit Commission (EEIAC) to perform audits. The CES audit provides absolute verification of exhibition records, including direct on-site observation, examination of registration systems and testing of attendee records. Post-show analysis included direct confirmation sampling, reconciliation of attendance lists, elimination of duplicate names, and verification of demographic data with the source of documentation.
Final audit numbers may differ from preliminary estimates given onsite due to additional badge pick-ups and badge reader reports. This audit complies with the industry standards for audits adopted by both the EEIAC and the International Association of Exhibition and Events (IAEE). Audit highlights can be found here. The full Audit Summary will be available in early May. Outside of the Veris audit, CEA confirmed that 3,673 exhibitors (a 12 percent increase from the 2013 CES) from around the globe unveiled their latest tech innovations at the 2014 International CES®, which spanned 2.06 million net square feet of exhibit space. The 2015 International CES is scheduled for January 6-9, 2015, in Las Vegas.
10 tips to help you rock social media for your events.
1. Create a hashtag: The one thing I see new events doing is creating new hashtags around their events or conferences and then adding the year to the end. That might work for a Coachella or CES where the faces and attendees change every year, but if you’re a new conference, keeping a consistent hashtag for the community is, in my opinion the better way to go. To me, #SMTULSA is the community regardless of when or where you join in.
2. Communicate the hashtag: It may take a while to get people to adapt to your hashtag if your event is new, but stay consistent and communicate the heck out of your hashtag.
3. Get a good team: I know, I know. You’re an event professional and you get social media. Even if you can do it all, you shouldn’t. Have someone dedicated to each network. Decide which networks you want to use before, during, and after the conference and let your team do what they do. Of course you want to select people who understand social and your event to make sure the “voice” is right as well as the content. Then let them go!
4. Get your speakers/presenters involved: No, I’m not talking about begging your speakers to Tweet your event or post to their network over and over again. Provide assets and opportunities for your speakers to connect with your community and provide them with content that promotes their involvement in your event.
5. Photos: Hire or secure a photographer sponsor partner: Photos tell the story of your event. Don’t just get shots of the crowds, make sure you get shots of people in the act of doing what your event is about. Share photos on your social networks. Post some photos in real time and some photos after the event to promote the next event.
Think about photo albums and cover photos for Facebook. Fun shots for instagram and Twitter. Pin Board specific photos (i.e food)
6. Get photos of your speakers doing what they do. Too often speakers don’t have photos of themselves doing what they do.
7. Video: Even if you don’t plan to live stream your event. Make sure you have video to upload later. Offer the speakers the opportunity to get their raw footage.
8. Access to presentations: Whether you upload to your youtube channel or provide the presentations via Slideshare, make sure your attendees have access to the presentations. Let them know that during the conference.
My client and I decided that purchasing Google Glass was a great way to explore the 2014 International CES. I have to say, it was.
I also wanted to know how Google Glass might be used as an event professional and speaker.
I decided to wear Google Glass during my welcome talk last week during the fourth annual SMTULSA Social Business Conference. Here was my point of view. Made a little less shaky by uploading to Youtube and using the stabilizing feature.
A lot of people ask me what I think of Glass. I really like Glass. I probably don’t wear them as often as some of my fellow Glass Explorers. Maybe because of occupational preferences, I find them more useful in event settings. Contrary to some, the camera is not “always on.” Sure I can wink and take your picture, but I could also pretend to take a selfie and take your picture. Luckily, I’ve not found many people afraid of Google Glass. Most of the people I meet want to see what I’m seeing. I’m more than happy to let you try them If you see me out with them on.
See more of what I saw during the 2014 #smtulsa conference through Google Glass.
ChargeKey is a key-shaped smartphone cable that fits onto your keychain. It works like your normal cable for charging and syncing your phone – plug one end into a USB port and the other end into your mobile device.
I like the fact that I can connect it to a keychain, but I’ve mostly kept it connected to my lipstick charger in my purse.
At the very affordable price of $25.00 I can see many event and conference applications. Providing these to your attendees (There are iphone and micro USB versions) or simply having them around charging stations.
I can’t tell you how much I enjoyed wearing Google Glass during CES. The handful of people wearing them was surprising, but I bet all would agree that wearing them in that setting was fantastic. Of course CES is not everyday use, so how does an event professional take advantage of being a Google Glass Explorer.
Voxx International had some of my favorite technology on display during the 2014 International CES. While I spent a lot of time in the digital health space, I’m always on the lookout for tech that can enhance events and enhance the lives of event professionals.
The first thing that caught my eye. (Pun intended). Was the new Myris by Eyelock No more user names, no more passwords. Myris uses video of your irises to verify your identity. Since no two irises are alike, the chances of a false match are less than one in two trillion. This product can’t come out fast enough.
The next thing that I thought would change the way we video tape and livestream events was the 360Fly and “360MicroFly.
these two products are compact, lightweight, 360º HD lifestyle products that will enable both consumers and professionals to capture and
share personal experiences in a never before seen narrative. The 360Fly is mountable on a variety of different sports equipment from helmets to surfboards to a tiny tripod for the center of a table. The “360MicroFly” is the world’s first 360 single optic lens attachment for Apple and select Android phones.
With unique perspectives and user-controlled points of interest, content generation becomes fun, interactive and seamless from capture to share. 360Fly provides consumers with a new way to document experiences that current industry standard
cameras simply can’t capture. Mount it, wear it, or simply place it and experience the future of video documentation.
Both cameras focus on capturing and sharing life’s moments allowing recipients to enjoy a unique personal and meaningful experience. The “Fly’s” field of view captures more than 4 times that of traditional cameras, with intuitive design and application interface; end users enjoy a seamlessly engaging experience. Ideal for on the go use,the 360Fly can fit in your pocket and be submerged in water up to 5 atmosphers. 360MicroFly is a smartphone lens attachment that puts a spin on traditional video offering users the ability to simultaneously record everything around them. 360MicroFly attaches to select smartphones to capture videos that are not only panoramic; they’re also interactive, creating engaging scenes, allowing viewers to control what they want to view. …and they are driven by an easy to use social network software app. User generated content can be shot, edited and shared using the 360fly iOS and Android app. Users can also share to YouTube, Facebook, Twitter and other social media channels in standard video playback form.
The buzz from #CES2014 was all about wearable tech, but what I don’t think a lot of people understand is that most of the wearable devices are designed exclusively for recording video. This has got to be good news for event professionals who’s content can be shared with a wider audience, at an affordable price, and in 360º.
I’m hoping to be able to experience one or both of these devices during SMTULSA Conference in March. Stay tuned.
And finally, it was time to recharge. Thankfully the RCA Audio Video section had a great display of mobile charging devices in a very timely charging station. Another challenge to event professionals. As more and more attendees bring multiple devices to our events, we will need to find ways to keep the party going.